Live in Miami, It's Tony Horton!

The email is going out today inviting MyBeachbody members to the first official Beachbody weekend event - TONY HORTON LIVE in MIAMI!. Members have the first right to attend, then if there's still room, we'll open it up to the community at large.

The event is Friday March 31st to Sunday April 2, and it will play out very similar to the fitness camps that Tony and friends have been staging for the past couple of years. The main difference though is Beachbody will be officially represented there so you can get product on site (special deals, of course) and we will set-up an interview station for people to give their comments on camera about the event, Power 90, Tony, etc. That video plus other video shots from the event (plus home video the customer submits) will then be part of what customers can use in order to be eligible for the $500 "video success story" cash, and expand our library of success stories.

I am going to go to Miami for that weekend to meet customers and their friends, to participate, and talk about some new stuff Beachbody is developing. I'm excited to see who signs up. (I do not promise to dance or yodel at the event, but you never know)

If you are inclined to join me/us, especially if you live in South Florida, I hope you sign up early, because space really is limited. The date of the next events in Chicago, New York, and LA will be announced in a couple weeks. Hope to see you there!

"Same Shirt ... Same Shot ... New Tom"

Okay. I am taking another liberty here, to show off. A while ago I mentioned the success of RESPONSE MAGAZINE editor Thomas Haire as he put Power 90 to the test in front of audience of the direct response advertising industry's leading trade publication.

His latest editor's column just appeared, featuring his side-by-side before and after shots, and his brand new Editor's Photo. I have been in the infomercial industry for almost 18 years, and since this is the first coverage for something I have done... and it's positive... I have to admit I'm proud. (Here's the article, in case you're not a subscriber):

Dec 1 2005
Same Shirt ... Same Shot ... New Tom
By Thomas Haire

In the September issue of Response, I wrote about kicking off my test of the DR fitness product Power 90, a 90-day workout and food plan marketed by Beachbody.com that has been a resounding DR success during the past few years. Throughout the fall, readers have been able to follow my results in a monthly weight-loss chart (below).

I'm happy to report, and I'm sure Beachbody's Jon Congdon and Carl Daikeler are thrilled to read that upon my day 90 weigh-in, I lost a total of 37 pounds. At a weight of 201, that's nine pounds below my original goal of 210! At the same time, I trimmed six inches off my waist, more than five inches off my hips, two inches off my chest and off each thigh, and toned about an inch of fat off of each bicep.

Above, you'll see a new "Editor's Note" headshot. In it, I'm wearing the same shirt and standing in the same location as my previous photo that has appeared in the magazine since March 2004. However, as the folks around the office have taken to calling me, "Little Tom" appears to have lost a chin or two. While I am proud of the work I did to achieve my goals, working the Power 90 program also made me proud of how the DR industry can help people improve themselves with quality, trustworthy products. Power 90 doesn't promise magic. Yes, with the program you can make some dramatic changes. It gives you the tools, the motivation and the knowledge to transform and commit to a healthier lifestyle.
But what I liked best about it is the self-reliance and self-motivation it teaches. In the end, it is up to each Power 90 user to make the program work for his or her specific goals.

Haire reached his original goal of 28 pounds lost with 20 days remaining in the program. Over those next 20 days, he was able to drop his weight all the way down to 201 pounds, a total loss of 37 pounds.

Once again, Tom nailed it with his conclusion. This is why, if I see you at an event or in Hawaii, I have such a hard time accepting compliments on how the Power 90 program "changes lives". It's the people that make the difference. But when the right person, and the right motivation, and the Power 90 program all come together at the right time -- magic does happen. (I wonder if I could get Tom to commit to "Bring it" now with P90X?)

The Water Cooler Workout (aka "Pee Yourself Thin")

Yesterday I was visiting a friend at his office and I noticed that he hardly touched water the entire day. He has lost some significant weight due to a heart scare recently which forced him to get more active and eat better, but as I walked around his office, I got an idea that might help him accelerate his weight loss and improve his heart health all day long: More frequent trips to the restroom.

I went out and bought him a case of water. Then I gave him explicit instructions:

> Drink three to four bottles a day at the office - some people drink that in diet soda. Kick that habit. Drink water all day long. You'll learn to crave it after a day. It's good for your blood. It's great for your body.

> About once every hour you'll need to go to the restroom. Walk to the one that's 30 to 40 yards away from your office - and don't take your time - walk with some pep in your step. (I am a little jealous that smokers get a break from time to time. Now I think water drinkers deserve a little break as well.) Consider doing a couple "kegels" and you're really maximizing the routine.

> When you get back to your office knock out ten to twenty quick, but clean push ups, ten squats, or ten jumping jacks. Your choice. Ten is enough.

> Do that 8-10 times a day, and by my estimate you'll burn off at least an additional 200 calories a day - that's 1,000 calories a week, or close to 4,000 calories a month. That adds up to more than an extra pound of weight loss a month, plus the healthy and metabolism-supporting benefits of proper hydration, and the mental and physical benefits of getting active from time to time throughout the day.

Give it a shot this week. See how much more conscious you are of living an overall healthy lifestyle when you sprinkle healthy habits throughout the day as well. It will start to be part of who you are.

Where's Waldo?

Sorry I have not been updating this blog recently.

Here's why: The "weight loss season" is upon us, which crushes us operationally to keep up with demand, requests, and "issues". The entire team is focused on speeding up the website, which has been running slow over the weekend, and fixing some fixes-gone-wrong. in short... Management is not always glamorous.

The fun part of my job right now is this New Year's promotion inside WOWY... starting with the $1000 on Jan 1 to ENORRIS, and continuing with the $100 a day promotion - it's just that extra sizzle that makes logging in and working out a little more exciting. I love seeing the numbers grow as people realize their odds of winning are pretty spectacular!

I am traveling a lot in January on business, and I will keep updating this area as things happen. Next stop, Philadelphia to meet with the advisory board. If you see me running through an airport, please don't hesitate to say hi.

Happy New Year!

What a morning! We CRUSHED the previous WOWY record of 248 at once with 311 people logged in for their workout today. What a great showing!

Of course I am sure the giveaway helped. The lucky player was enorris!

So enorris starts off the year $1000 richer, and a day's worth of fitness thinner. Thanks to everyone who played - and don't forget that January is a month of action in WOWY with even more exciting stuff (especially for MyBeachbody members) through the winter/spring. It's gonna keep getting better - I promise!

Happy New Year everyone!