Showing posts with label Anti-Piracy. Show all posts
Showing posts with label Anti-Piracy. Show all posts

Monday, January 17, 2011

When Will They Learn? Piracy Doesn't Pay!

You'd think people would support an organization committed to helping people, rather than rip us off. Alas, the piracy continues. But the good news is, so does our commitment to enforce our rights and the rights of coaches who work so hard to end the trend of obesity by helping people succeed with our programs!


"Trevor! We found another one... Call legal!"

Yes, Beachbody just received another judgment of $80,000 plus attorneys’ fees against an individual in Louisiana who was selling counterfeit P90X. Add that to a recent judgment we were awarded for $35,000 and that makes over $115,000 against counterfeiters this month!

Oh, let's not forget about the $2.15 million judgment I told you about in November.

We are not messing around, because every dollar recovered goes to support the sustainability of this business and new product development so we can truly help as many people as possible.

Each month, our Legal and Anti-Piracy teams investigate hundreds of reports of counterfeiting of our products, from large-scale operations to the onesy-twosy "I only burned it for a friend" folks.


Beachbody simply will not rest when it comes to protecting its valuable products and their contribution to a business that needs resources to further its cause of ending the trend of obesity.

Huge credit to our entire Legal and Anti-Piracy Teams who are dedicated to tracking down and nailing the counterfeiters and pirates out there who think it's okay to steal these programs!

To report any pirated or counterfeit Beachbody products, please email:

piracy@beachbody.com

Wednesday, November 10, 2010

It Does NOT Pay To Steal P90X!

Proof again that it doesn’t pay to try to rip off Beachbody. Beachbody recently received a default judgment in excess of $2.1M ($2,150,000.00) against a counterfeiter. Several months ago, Beachbody began investigating a resident of New York, and learned that this individual had been dealing in counterfeit Beachbody products, selling more than 125 units of P90X. When we went after him, his lawyer foolishly told us to take a hike and asked us what we would really do.

Not being a company to allow its amazing products to be ripped off and then told to take a hike, we filed a complaint in the United States District Court seeking damages and injunctive relief. The judge noted the willful infringement and awarded Beachbody $2.15 million in damages to send a message (and even threw in an addition $5,600 for attorneys’ fees).
We intend to enforce the judgment and send a message that Beachbody will not tolerate any theft of our intellectual property.

This is just one of literally hundreds of investigations and complaints that Beachbody undertakes each month as part of its anti-piracy efforts, and hopefully will convince other counterfeiters that Beachbody simply will not rest when it comes to protecting its valuable products. We want the entire piracy community to know that will do everything possible to prevent counterfeiting, and will continue to take action against those that deal in counterfeit Beachbody products. Huge credit to our entire Legal and Anti-Piracy Teams who are dedicated to tracking down and nailing the counterfeiters and pirates out there trying to steal all of our hard work!

To report any pirated or counterfeit Beachbody products, please email: piracy@beachbody.com