Paradise Continued

Day two and three in Mexico have been a little warmer, and a little more relaxed.

After the exclusive Top Coach cocktail party Monday night, it seemed everyone (including me) got comfortable with the format of TV interviews and business planning by day, mixed with socializing and gourmet meals with these incredibly positive and inspiring coaches.

Last night lead tenor vocalist from Chicago and Beachbody Top Coach Jason Scheff accompanied some of the musically inclined of the group for a couple hours of informal cabaret. At one point he and Tony might have stumbled upon the theme for Shakeology with the refrain, "Excuses, excuses, excuses... there's no more excuses."

The gang just headed out to sight see, and I stayed back to work on the Beachbody Revolution script and catch my plane to get back to the office.

I did a promo for BNN today challenging you to do what it takes to join us next year in Kauai, HI. I really hope you set your sights on the goal and go for it! I just read this quote today. If you're wondering which step to take at this point, maybe which step matters less than taking A STEP:

"Achievement seems to be connected with action. Successful men and woman keep moving. They make mistakes, but they don't quit."

~Conrad Hilton~

Where's Señor?

Now that P90X is once again attracting thousands of customers a week into the world of extreme home fitness gone wild (No complaints here -- we just never expected there to be this kind of ongoing demand of a program this intense) I thinks it's time to let you in on a little secret... The secret of Señor Mysterioso.

Ned Farr is the filmmaker who crafted the look and feel of P90X and covered the "making of" for two years. His infomercial is redefining the art form.

One day a few years ago we threw a birthday party for Ned at my house. One of the gifts was an "action figure" who kinda looks like a four inch version of musician Leon Redbone. His name, Señor Mysterioso.

When we got to shooting the P90X videos, the fascination with Señor only grew... to obsession.

As you follow P90X, faithfully bringing it with passion and enthusiasm, keep an eye out. Señor Mysterioso is somewhere different on set in every video. (On one though he is there, but not visible. Oh yes, he is so mysterioso. You can guess where he is if you like.)

Interestingly, others around the globe have had their own encounters with Señor.

Continue to push play, bring it hard, and bring it often, and keep your eye on the set of P90X for the international man of mystery and intrigue, Señor Mysterioso.

"Daddy, where do extreme workout videos come from?"

Now that people are seeing P90X on TV and featured in MDB Winners segments, people are starting to recognize that P90X is unlike any DVD workout series ever created. Which means, it's even more meaningful to share the evolution of the program now than it was when we started.


The production department is digitizing and uploading the "Making Of P90X" videos which were created by award winning filmmaker Ned Farr. Ned followed us into all meetings, through production and design, and then assembled the hours of reality footage into an amazing series that show just how complex and challenging the development process can be. He then built them into the most compelling and unique infomercial ever created. Thanks to Ned's focus, P90X redefined the infomercial.

When a group of creative people are all determined to make spectacular videos, supplements, a very effective diet guide, and a game-changing infomercial, there will be fireworks.

Chapter One "Guys in Blue Shirts" went up on YouTube last night, and while the compression quality needs to be refined, it's still fun to travel back in time to the very first conversation we ever had with Tony Horton about the product. I think you'll enjoy it!