Think Pilates is just for dancy girls? Tony incorporated some Pilates into the P90X program to maximize the waist-shrinking/ab flattening benefits of the program.
Tuesday, February 27, 2007
Monday, February 26, 2007
"Runners, on your marks"
P90X Ch 4. The Making of
Part two of the Kenpo exploration. If you're doing the X, you'll appreciate how crisp Wesley is when he goes full force.
Saturday, February 24, 2007
P90X Ch 3. The Making of
When creating P90X, Tony scoured the town for experts that would make the program extremely effective. Wesley Idol's Kenpo Karate studio was one of his first stops...
Friday, February 23, 2007
P90X Ch 2. "The Making of"
After we knew basically what we were going to create - an EXTREME fitness program, we informed the company that we were going to document each step to try and create something more real than any other infomercial on TV, and to show people just how real the development process is. That meant THEY were going to be a part of the production process too!
Plaid is the New White
Over a year, every day, until last Friday. When I looked at the shirts and decided, "I'm done with that." And I put on a new shirt.
One week later, today I walked into the office at 8:30Am, and by the time I saw about the fifth person "Hey Carl" wearing my personal uniform, I realized what co-founder Jon Congdon had put them up to: Virtually everyone in the company said goodbye to my outfit, by mocking it.
Monday, February 19, 2007
Coaching While The Site's "Half On"
The following is written on the tomb of an Anglican Bishop in Westminster Abby (1100 A.D):
"When I was young and free and my imagination had no limits, I dreamed of changing the world. As I grew older and wiser, I discovered the world would not change, so I shortened my sights somewhat and decided to change only my country. But it, too, seemed immovable.
As I grew into my twilight years, in one last desperate attempt, I settled for changing only my family, those closest to me, but alas, they would have none of it.
And now, as I lie on my deathbed, I suddenly realize: If I had only changed myself first, then by example I would have changed my family. From their inspiration and encouragement, I would then have been able to better my country, and who knows, I may have even changed the world."
Saturday, February 17, 2007
Chalene's Crew Got Mojo!
Ok... this blog is about to get more interesting with video. Who needs to read anymore. Ok. So, at the recent turbo shoot I overheard Chalene surfing YouTube. So I poked around the site, and found this gem. Anyone who think Turbo Jam is a bunch of blondes kicking and punching is about to get schooled. Chalene and her posse can dance. Who says getting ripped can't be fun?
P90X
This is the video I mentioned below. I am trying to figure out how to push video to this blog. Here goes...
Friday, February 16, 2007
"Daddy, where do extreme workout videos come from?"
The production department is digitizing and uploading the "Making Of P90X" videos which were created by award winning filmmaker Ned Farr. Ned followed us into all meetings, through production and design, and then assembled the hours of reality footage into an amazing series that show just how complex and challenging the development process can be. He then built them into the most compelling and unique infomercial ever created. Thanks to Ned's focus, P90X redefined the infomercial.
When a group of creative people are all determined to make spectacular videos, supplements, a very effective diet guide, and a game-changing infomercial, there will be fireworks.
Chapter One "Guys in Blue Shirts" went up on YouTube last night, and while the compression quality needs to be refined, it's still fun to travel back in time to the very first conversation we ever had with Tony Horton about the product. I think you'll enjoy it!
Tuesday, February 13, 2007
The 2007 Beachbod-a-thon
Sooooo - Starting March first, I am going to go for it. The count I've got so far is 110 titles. Not bad for a company that opened it's doors less than 100 months ago!
I was going to list the order, but instead I am going to keep it interesting, and pick the title randomly, so all eight of you who read this blog have something to tune into from time to time!
Actually, I will commit to starting with this title: Tony Horton's HO' ALA KE KINO ("Awaken the Body"). We shot it on the beach in Kauai during the second Hawaii trip, and it was one of the most difficult titles to name. I bought a Hawaiian dictionary to tinker with words and phrases that fit what Tony put together. It is actually one of my favorites for getting started, so that will be the title... March 1st... The 2007 Beachbod-a-thon begins!
Here are the titles... but I will choose them based on the workout I need to do at the time. I'll try to post my schedule for the week from time to time. If I missed one let me know (Virginia!)
GREAT ARMS GUARANTEED!
GREAT BUNS GUARANTEED!
GREAT BODY GUARANTEED
GREAT STRETCH GUARANTEED!
TONY+THE FOLKS
THIN THIGHS GUARANTEED!
THIN THIGHS/GREAT ARMS
TONY+THE KIDS
FAST 10 TOTAL BODY
FAST 10 FOCUS: CHEST/BACK
FAST 10 FOCUS: BICEP/TRICEP/SHOULDER
FAST 10 FLEXIBILITY
FAST 10 FAT BURNER
FAST 10 SPORTS CARDIO
FAST 10 FOCUS: BUTT/THIGH/ABS
HIP HOP ABS TOTAL BODY BURN
HIP HOP ABS - HIPS, BUNS & THIGHS
HIP HOP ABS FAT BURNING CARDIO & SCRETS TO FLAT AB
HIP HOP ABS FAT BURNING CARDIO 2
HIP HIP ABS SCULPT 2
HIP HOP ABS TOTAL BURN 2
HIP HOPS ABS - LAST MINUTE ABS
KATHY SMITH PROJECT YOU: YOGA FLEX (T-29)
KATHY SMITH PROJECT YOU: UPPER BOD/ABS (T-43)
KATHY SMITH PROJECT YOU: LOWER BOD/ABS (T-43)
KATHY SMITH PROJECT YOU: FULL BODY CIRCUIT
KATHY SMITH NEW YOGA BASICS
KATHY SMITH FUNCTIONALLY FIT PEAK FAT BURNING
KATHY SMITH FUNCTIONALLY FIT LOWER BODY FIRM
KATHY SMITH WEIGHT LOSS WORKOUT
KATHY SMITH PROJECT YOU: FOUNDATION (T-36)
KATHY SMITH PROJECT YOU: POWER PUSH (T-43)
KATHY SMITH PROJECT YOU: LONG LEAN (T-57)
KATHY SMITH PROJECT YOU: PILATES CORE (T-29)
POWER 90 SCULPT CIRCUIT 1-2
POWER 90 MASTER SERIES CORE CARDIO
POWER 90 MASTER SERIES SCULPT 5-6
POWER 90 MASTER SERIES SWEAT 5-6
POWER 90 MASTER SERIES CARDIO INTERVALS
POWER 90 MASTER SERIES UPPER MIDDLE LOWER
P90X-CHEST & BACK
P90X-BACK & BICEPS
P90X-CARDIO X
P90X-AB RIPPER X
P90X-HOW TO BRING IT
P90X-PLYOMETRICS
P90X-SHOULDERS & ARMS
P90X-YOGA X
P90X-LEGS & BACK
P90X-KENPO X
P90X-X STRETCH
P90X-CORE SYNERGISTICS
P90X-CHEST, SHOULDERS & TRICEPS
POWER HALF HOUR AB BURNER
POWER HALF HOUR ARM TONER
POWER HALF HOUR BUN SHAPER
POWER HALF HOUR POWER STRETCH
POWER HALF HOUR THIGH TRIMMER
SLIM IN 6 START IT UP!
SLIM IN 6 RAMP IT UP!
SLIM IN 6 BURN IT UP!
SLIM IN 6 PACK
SLIM & LIMBER
SLIM IN 6 KEEP IT UP!
SLIM SERIES TONE IT UP!
SLIM SERIES FIRM IT UP!
SLIM SERIES SHAPE IT UP!
SLIM SERIES MIX IT UP!
SLIM SERIES TEAR IT UP!
SLIM SERIES COOL IT OFF !
TURBO JAM LEARN & BURN
TURBO JAM LIVE-REMIX-- BOOTY SCULPT & ABS
TURBO JAM LIVE FAT BLASTER
TURBO JAM LIVE CARDIO PARTY MIX 3
TURBO JAM LIVE PUNCH, KICK & JAM
TURBO JAM LIVE JAM 3-T
TURBO JAM 20 MINUTE WORKOUT
TURBO JAM KICKIN' CORE
TURBO JAM TURBO SCULPT
TURBO JAM CARDIO PARTY
TURBO JAM CARDIO PARTY MIX 2
TURBO JAM AB JAM
TURBO JAM LOWER BODY JAM
TURBO JAM LIVE-REMIX-- CARDIO PARTY REMIX
YBB LIVE COMPLETE BODY SHAPING
YBB LIVE GO-GO
YBB BEGINNER THE REHEARSAL GUIDED MEDITATION
YOGA BOOTY BALLET LIGHT & EASY
YOGA BOOTY BALLET YOGA CORE
YOGA BOOTY BALLET AM LATTE
YOGA BOOTY BALLET GODDESS ABS
YOGA BOOTY BALLET GODDESS BOOTY
YOGA BOOTY BALLET PAJAMA TIME
YOGA BOOTY BALLET TOTAL TONING BASICS
YOGA BOOTY BALLET ADVANCED FAT BURNING
YOGA BOOTY BALLET-SCULPT
YOGA BOOTY BALLET-ABDOMINALS & CORE STRENGTH
YBB LIVE HIP HOP & ABS
YBB LIVE BOLLYWOOD