Saturday, February 16, 2008

We Are All "Beachbody" Again!

The video below explains it... but in case you want to save five minutes, we're relegating the Million Dollar Body brand to the game, and bringing the club and community in to the core brand; Team Beachbody. This means that our coaches represent the product, and the company represents the coaches.

All for one, and one for all! Let's build this thing Team Beachbody!



video

2 comments:

LORI J said...

Carl,

Great decision and fantastic direction the company is going in! Makes alot of sense changing the name to "Team Beachbody" and having the MDB reference only with the game! I love it!!! :)

your loyal Canadian customer,
Lori J :)
BRINGING IT with P90X+

Anonymous said...

me likey!

I like TeamBeachBody - makes it easier to explain the whole concept. Now I gotta get new shirts made :)

see ya soon in CA & Hawaii! :)

steph aka stufawen