I am hearing more and more things about how the fervor around P90X has become even more iconic than any of us could have imagined.
A prominent investment banker got in touch with me to tell me how big a fan he is of P90X, and that he knew we were doing something big when he saw a guy at his gym sporting an actual tattoo across his arm with the P90X logo! A permanent tattoo of our product, on his body! And since then, I've received a couple emails of customers who prove the premise... people are more committed to this program than ever!
Yesterday I read on Twitter about Donny Osmond saying ballroom dancing is harder than a P90X workout. And I also heard rumor that American Idol David Archuletta is now twittering about the program.
This week a customer contacted me through Facebook and told me that he and his wife are so pleased with the program and how Tony Horton presents the workouts that they are giving their soon-to-be-born son the middle name "Anthony" in honor of Mr. Horton himself. (I suggest they make his first name "P90X"... doubt he'll go for it.)
It's really unbelievable, and the new show about P90X should be out by the end of the year which demonstrates even more unbelievably how amazing this program is and how it has transformed what people think of home DVD workouts. I am grateful to every customer, to Tony, and to everyone at the company who never gave up to create the greatest fitness program ever put on DVD!