When we launched Shakeology, we had broken every business rule in the nutrition-marketing book. In fact even within the company I was being told this product would probably never sell.
We put more and more active ingredients in it to maximize its health benefits without compromising benefit in order to cut costs. We made it taste great despite those complex and potent ingredients which are not easy to mask. We didn't add a single preservative or artificial sweetener. And we made sure the source of the product was top notch and that the maximum amount of nutrition that an ingredient could supply was preserved without the normal destruction in mass-production processing.
This was a real feat. Yet even today, people look at it and think "it's expensive".
That's because their context is based on the junk we have been taught is "passable" as a meal replacement. That's like saying a computer is expensive when your little calculator has been working fine for you. There just is no comparison (unless all you want to do is that which a calculator can do.)
Personally, I don't just need a primary source of protein in a shake. I am a-ok with protein! It's the vegetables and fruits, the fiber, digestive enzymes, antioxidants, prebiotics etc that I don't get enough of! And that's why Shakeology is best in class.
Compared to what little nutrition you get when you drink a canned meal replacement or spend as much as $6 - $10 for lunch or breakfast at a fast-food place, it's an incredible value!
Our entire organization was blown away when doctors began volunteering their support for this product. But it makes sense; They see patients all day long and beyond prescribing drugs, a doctor has very few alternative they can recommend to a patient to build their baseline of health. Until now. Shakeology is truly a game changer.
The following presentation is going to evolve as more doctors give us their comments. But after just it's first year on the market, Shakeology has over 35 doctors can be counted not just as fans, but ongoing users as well. You can see the complete comments and letters from these doctors on this page at Shakeology.com!