The Half-Price Life Saver

Last week we dropped the price of Kathy Smith's Project YOU for Type 2, a resource created in conjunction with the American Diabetes Association, in an aggressive push to help people avoid diabetes or manage the disease.

Looks like people are getting on board in a big way! Online sales jump up ten times over the sales for the prior week. That's big.

This is the first-ever comprehensive approach to eating right and exercise for both pre-diabetics and people with diabetes. It is a 12-week approach to losing weight and turning things around, but the results can be life-long.

For anyone who faces that dreadful moment in a doctor's office when he says "you are pre-diabetic and need to make some changes" or worse, "you have diabetes," there becomes this vacuum of resources that are reliable and comprehensive.

Support groups abound, but a system that walks a person step-by-step through the lifestyle changes they could follow to make an enormous difference just never existed in one convenient place, until fitness icon Kathy Smith and former president of the ADA Dr. Francine Kaufman team up with the ADA to create this program. Beachbody wanted to support their vision aggressively, and the best way to do that was to make it more affordable with a 30 day money back guarantee. Now people can try it and see what needs to be done, and make the decision for themselves, "Am I worth it?"

And guess what: YOU ARE WORTH IT! And successful results are easier to achieve than you thought, when you have a system that works. "Project: YOU!" is the system. Now is the time.

Thanks to everyone for helping us get the word out about this special promotion, planned to stay valid through the end of July. If you know someone who's life is affected by diabetes, this is the time to take advantage of a great half price offer, and a great product that is literally saving lives!

Kathy Smith's Project YOU! Type 2 is here!

Kathy Smith's "Project: YOU! Type 2", where we took Kathy's great fitness videos from the popular Project: YOU! program, and combined them with a complete system of eating and exercise to create the first program of its kind published in conjunction with the American Diabetes Association... And it is officially here! (It's still September right?)

Now instead of simply looking at prescription drugs and a pamphlet on "healthy living" for an alternative to living with Type 2 diabetes, people can now get the information they need to actively manage or prevent it with this revolutionary new program!

Doctors, certified diabetes educators, and the American Diabetes Association helped Kathy Smith and Beachbody develop Project: YOU! for Type 2. It is the first ALL-IN-ONE lifestyle approach to help manage diabetes, reduce your risk for diabetes complications, and get you back in control of your life!

This represents our commitment to health and fitness. Do we get people ripped with P90X? Yep. Do we help people lose weight fast with Slim in 6, Hip Hop Abs and Turbo Jam? You bet. And now, are we the one company with a solution to help people lose weight and avoid the crippling consequences of this terrible disease? You got that right!

This is a big deal. Tell your doctor. Tell your friends. Tell everyone who knows anyone... Now there is a solution that cost less than a month's worth of pills. Kathy Smith's Project YOU! for Type 2... and the revolution continues!

In Tough Times, Turn To Charity

There's an article in Business Week about how the financial crisis on Wall Street will have an enormous impact on charities who have relied on generous donations from banks and their executives for much of their annual budgets.

Time to get creative, because that money's not gonna be there this year. And the timing for some charities couldn't be worse. The America Red Cross is staring in the face of hurricane season with dwindling funds. Jonathan Aiken, a spokesman from the disaster relief fund says they have no choice but to borrow the money they need. But that creates a ripple effect; Borrow now, pay interest on that money later which makes it even harder to make ends meet.

I think our coaches have a resource. 200 million Americans need a solution to their health and weight issues. Why don't some of these charities enlist as coaches (we have special structure for 501(c)3 charities to make it economical -- coach relations has more info) and ask their supporters to become coaches downline from the charity and band together to raise money through our business opportunity while they get healthy?

One of the very first charities to get involved as a non-profit Beachbody Coach is the Tunahaki Foundation, a small charity focused on helping an orphanage in Africa. To date they have generated over $3,600 as a coach - and that is with fairly passive action. They mentioned it a couple times in newsletters, but otherwise have not leveraged the opportunity to mobilize their base of supporters to get in shape and help others in the name of helping the kids in Tanzania.

What about right here though? Is your PTA having any issue meeting its budget? We already have school PTA's who have signed up as coaches to raise money by selling healthy Beachbody programs rather than candy and baked goods.

I know many people like Perry Tinsley, Joey Petri, Blake and Angie Warrington, Milan Jensen and David Lewine are looking to leverage the upcoming release of the Kathy Smith's "Project: YOU! for Type Two" to raise money for diabetes-related charities.

In fact, I want to start getting people to sign up for the ADA's step-out walk, Sun Oct 26th in LA at http://www.diabetes.org/Teambeachbody. You can form your own team under Team Beachbody, sign up solo, and sign-up people who sponsor you as a walker. Kathy Smith herself will be leading the warm-up that day, and I'll be walking with my four-month old. (Sign in is at 7.30 am for the 9:00 am walk.)

Here's the bottom line to all this: Beachbody is spending millions a week in TV advertising to make effective products like P90X, Ten Minute Trainer, and Turbo Jam famous. People can buy them from Beachbody directly, they can buy them from you as a coach, or they can buy them from your favorite charity so they earn the 25% commission and you as a coach get the bonus. I know I would rather see the girlscouts motivating their parents and friends to get healthy with "ChaLEAN Extreme" instead of pushing boxes of cookies.

Who do you know that could benefit from Beachbody's healthy alternative to fundraising and community improvement? Why not mobilize that community to workout in the WOWY SuperGym to get healthy, and if anyone wins the $1,000 they split it with the charity? Or devote their personal transformation to that charity and compete for the $10,000 prize in the Million Dollar Body Game -- and then donate the prize to the charity! If I ran a charitable organization I would promote the money Beachbody gives away as if it were the charity's, and rally the population of supporters to "get healthy and help us meet our budget!"

With over 12,000 Beachbody coaches, I know some have connections to charities which you care about. Whether it's active participation to get people healthy the way we are doing with the ADA, or simply getting a charity involved as a coach and promoting the availability of these TV-promoted products in the charity's newsletter, every charity, church, and school who is looking to meet its budget and to have a positive impact on the health and wellness of its community should join as a Beachbody coach.