These are my personal before and after photos from July 2000 when we created Power 90. It's literally the first time in my life I stayed consistent with a fitness and weight loss program and got in REAL shape.
Besides being a great program that made it simple for me to get results, what helped me stay consistent was the additional factor that, as CEO of Beachbody, my results could help inspire a lot of other people.
If the CEO did it, potential customers could see that they could achieve the same with this program. And they have, by the thousands with Power 90 and our other programs.
My CEO motivation was to become a "walking billboard" for the business, and it occurred to us that my CEO-motivation to succeed could be replicated by other customers if we created a "business opportunity" model making customers the CEO of their own fitness and weight loss store. The result is The Million Dollar Body Network - where customers become coaches, with their own storefront, a steady flow of prospects, and the best pricing on the most visible fitness systems on television.
What is exciting about that is, there is no shortage of prospects. We hear a lot about the growing epidemic of obesity. 60 Million people in the US qualify as "obese", and tens of million more as overweight. Now with your participation on this new level, by finding your inner CEO-motivation to succeed, we might have enough incentive to replace the epidemic of disease and debt with an "Epidemic of Fitness, Health and Wealth".
The Million Dollar Body Network (MDB) is an exclusive peer-to-peer business opportunity giving coaches a commission for helping us keep new customers on track and for generating sales of Beachbody's products. It is a bold initiative in an industry that is hypnotized by its thinking the only marketable solutions are gym memberships, equipment gimmicks, and diet fads. In this way, I hope MDB will represent a redistribution of millions of dollars of wealth from gyms and fad brokers to the people who do the REAL heavy lifting of motivation; To the customers-turned coaches who help people to keep pushing play and eating right each day!
That's how MDB is the first network marketing business of its kind - rewarding members for getting results through the Million Dollar Body Game, and rewarding coaches for helping every individual stay with it, to stay true to their desire to get lean and healthy!
The only people that lose in this scenario are the ones who still don't get it, who continue to chase every miracle pill or diet fad expecting to get different results. The MDB Network is about encouraging participation in what works: Fitness, proper nutrition, and peer support. That's the combination that has lined the walls of Beachbody with incredible success stories.
Peer support works. Whether you are trying to change how you eat, get active, quit smoking or change any stubborn habit, by surrounding yourself with people who help you stay on track your odds of success are a lot better than if you try to go it alone. And MDB was borne from a desire Beachbody co-founder Jon Congdon and I share to increase the role the community plays in helping people find those like-minded people. We've seen over and over again that the customers who have the most dramatic transformations tend to be those that seek and provide real peer support within the message boards, WOWY, and the MyBeachbody Club (soon to be Million Dollar Body Club.)
Imagine how the momentum of real lifestyle change could build if more people were helping each other achieve their goals, and this simple and effective model really catches on! If you see more people around losing weight, and earning a substantial paycheck each week for doing so, wouldn't you be motivated to become a coach, keep pushing play, and become your own walking billboard too? Now you can see the epidemic I'm talking about!
The management team of MDB, led by experienced network marketer (and now Power 90 enthusiast) Chris Simonian knows the important balance between business opportunity and the legacy of non-judgmental support within our community.
Nobody wants to be out of shape or overweight. But a closet full of meal replacement powder is not the answer to long term weight loss. That's why our solution is so marketable where people are otherwise suspicious of peer-to-peer marketing. We know our model actually works. And if you've done it, the proof stands undeniably right in front of you.
That's an easy sell, and a healthy, worthwhile sell.
Here's a note I got from Anne Dovel, an incredible Power 90 and P90X success story and her reaction to the Million Dollar Body concept:
Dear Carl,
I have so much to say, but know you are really busy. So, I'll try
to keep it short! We've been in networks before and the last time, I just
said....never again.
But then MBD comes along and it's something I've been doing for years now. And finally a network has a product that I can and do believe in with all my heart. I can be myself and do something I find truly rewarding for my family and for others around me. What's really cool is I know the product. I know the struggle and the rewards.
Deciding to be a part of this was like putting on a nice pair of running shoes. The fit just feels right.
Thanks.
Anne Dovel
We are committed to making the pursuit of fitness, proper diet, and peer support more interesting and rewarding than ever. And the people that help us build this into a national, and then international revolution, are the people who deserve to be rewarded; a legion of coaches, helping people stay on track.
When was the last time you participated in a real revolution? It only happens if you participate, on the individual level. If you keep pushing play. If you pursue good nutrition. And if you help others use these tools to do the same.
As Beachbody continues to attract millions of customers in 2007, we're asking MDB coaches to help those new customers set their start date in WOWY, and then to follow through to achieve their goals. No hard selling. No inventory. We're rewarding coaches just for getting their own great results and helping new customers get the most from the program. That's the win here, for everyone. And that's the point of the Million Dollar Body Network.
Whether it's to earn a few extra bucks (or a lot of extra bucks), or to give you the discipline to lose a few extra pounds (or a lot of extra pounds), I really do hope you get involved. We need you. This trend of weight gain needs you.
Of course, the message boards, WOWY and club are still available without engaging in the network. But from my CEO perspective, I know the prospect of creating a scalable business opportunity was exciting enough to push me to get me in shape. I bet it could do the same for you and millions of others.
We'll be publishing the first group of coaches soon, and hopefully kicking the doors open to the business opportunity by January 1st to see a bunch of new "CEO's" make the health of their community, their business. 2007 is gonna be fun... let's watch dreams come true.
"It is one of the most beautiful compensations of this life that
no man can sincerely try to help another without helping himself."
~ Ralph Waldo Emerson
