The results are in!

As you might recall, in early October I mentioned how Thomas Haire, editor of the direct response industry's trade magazine "RESPONSE" had begun Power 90 to see if it could help him lose weight as promised in the infomercial.

Tom completed his 90 days last Saturday, and he let us know how he did:

Jon

I weighed-in Saturday morning (day 90) at 201, a total loss of 37 lbs. in 90 days. I went through the measurements the day before. I lost six inches off my waist and hips, and two inches off my chest and thighs. Toned up my arms about 1-1 1/2 inches also. The program worked wonders. You’ll see the before and after photos in the December issue Editor’s Note. My plan now is to get back into the gym, utilizing the circuit program I learned from the DVDs with free weights, while mixing in some of my own cardio with at least one day a week of the Power 90 cardio. Should continue working out about 5 days a week. As far as diet goes, I plan on splurging a little bit more than I did during the 90 days, but doing the program for those 90 days has changed how I see food and how I will approach my overall eating plan. I will definitely continue with the eating plan I learned from Power90. My goal now is to maintain my weight between 195-205. If I continue to see a loss, I could be convinced to shoot for 190, but my body type probably doesn’t allow for much more than that. It’s been an amazing, enlightening experience for me. I never would have believed I could accomplish what I did, and the program is so simple that, as long as you commit to it, you can’t help but do yourself some good. The thing I like about it the most from a marketing standpoint is that it is absolutely on the consumer to commit. The product delivers what it promises, but only if the buyer commits to the program. A buyer could never point the finger at the product and say, “This doesn’t deliver!”

Thanks so much!

Tom

Note: I happen to think Tom could get to his goal of 190 without a lot of extra effort, and I hope the word "splurge" doesn't back fire on him. According to some research, people who gain back five pounds or more are the ones who find themselves back on the slippery slope to gaining it ALL back, plus, plus.

A diet expert was in the office the other day and he said something that really nailed it: "You can do more damage in 3 minutes of eating than you can make up in three hours of exercise." While that might be an exagerration unless you're competing in a pie-eating contest, the point is clear: Weight maintenance requires lifelong eating habits that balance calories in and out. Splurging happens, but you can't let it creep into a three or four times-a-week habit. I think what's most important frankly, when considering the splurge, is that you remember how good it feels when you don't feel bloated, how good it feels when your clothes fit, how good it feels when you actually like your waistline. The splurge is much less appealing when you remember how much better "thin feels".