Hip Hop Abs at work in Shinjuku

Shaun T is in Japan working with the distributor who is launching Hip Hop Abs into Japan for us this week. It's a media blitz that would have made the Beatles jealous.

Jumbotrons, outdoor stage shows, variety TV appearances, and of course, photo ops. And you have to check this video out. It features Hiromi Go (below), a Japanese pop star who loves the program.

People Who Inspire Me

We read about the extraordinary results people get with our programs all the time. Team Beachbody members can vote now on the latest batch of Beachbody success stories. You choose who gets the $10,000 this quarter in the newly formatted Million Dollar Body Game. (Voting ends Sunday!)

Aside from the contest, when it comes to extraordinary results, the testimonials I gravitate toward are the ones of triumph that exceed even my own expectations.

Coach Anne Dovel sent me another great one this week, which she got from Camille Lusk. Camille is “wheeliechick”, a new coach and the kind of inspiration that makes me want to ask everyone to ramp-up the decibel level and work harder to get the word out about what we are doing. EVERY DAY, EVERY CONVERSATION COUNTS!

Here's what Camille emailed to Anne:

"Hi Anne!

I have MS and am in a wheelchair. Due to numerous meds throughout the years my body stopped being hungry. At one point the doctors ran tests and found that my body digested about 3x's slower than a normal person would. That wasn't too alarming at the time but as the years wore on I found that I was probably only eating 600 calories a day at the most. My husband started doing P90x and we began looking at what I needed for calorie intake and I was floored! I began modifying moves for me and began feeling the results of my exercise but my appetite was still sluggish. I then found Shakeology! I love this stuff! We initially bought it to ensure I would at least get some nutrients in my body but after the first week I noticed my body was hungry! I now find that I need to eat 3 meals AND snacks to make it through the day. I have energy again, I think clearer after drinking it, and my mood is so much better. I am so thankful for Shakeology, I feel like I have found my youth again. Beachbody is truly in the business of changing people's lives and I'm thrilled that my family and I are along for the ride!"

I get to read this type of report every week. Each is a personal testament to healthy choices.

What's most important is that Camille would have never found this solution if not for a coach who introduced their family to Beachbody. And she would have never discovered what was possible for her if SHE hadn't investigated it further, and taken that leap of faith! So many people are convinced they have tried everything, and they have resolved themselves to their status quo. But we know better! We know that daily activity, good nutrition, and peer support can turn things around for someone who wants to lose a little weight, or even someone who is wheelchair bound looking for alternatives!

Shakeology was created to transcend hype, and to actually deliver the exceptional nutrition our bodies crave. And combined with our exercise programs, the healthy results are shocking. But it's so rare, and so hard to believe something really can deliver on what it promises, that it requires the passion of the Beachbody Network to share it.

Thank you Anne. Thank you Camille. And thank you Beachbody Network for not letting even a holiday weekend interrupt your important work of introducing people to a system of health and fitness that truly works.

Make this weekend worth "Memorializing" by stepping out of your comfort zone and getting the word out for an hour or two. This is the kind of weekend that separates the achievers from the coasters. Remind people they really can get healthy and help them understand they too can earn the wealth when the world catches on!

Brett Favre Tweets P90X

While the world wonders whether future Hall of Famer Brett Favre will really retire or not, he certainly is not keeping quiet about the fitness regimen he's using to stay in shape... P90X.

His "Tweet" was spotted yesterday, as was the following recommendation from Ashton Kutcher to one of his 1.8 million followers.

Maybe there really is something to this P90X thing.

Happy Ten Year Anniversary Beachbody!

Ten years ago today, our very first customer, Hope Putnam, ordered Great Abs Guaranteed to launch what has now become the $400+MM a year leader in finding an end to the trend of obesity.

To celebrate the ten year milestone, we sent this crystal trophy to the employees, investors, friends, and parents who helped us get things off the ground, and got the entire company together to make the occasion with an official announcement this morning.

To add to the excitement, in this week's IMS report, the company which tracks the most aired infomercials of the week, Beachbody had three shows of the top five - a first in our history!

Yet it feels like we're just getting started. We've really just found our momentum, with the Beachbody network redefining healthy peer support, P90X redefining fitness, and Shakeology redefining nutrition.

The last ten years have been exceptionally exciting. But we have a lot of work to do to achieve our potential... Our best is still ahead of us!

Go Shakeology, Go!

Time to brag a little: Shakeology, a product that so many people said would cost too much, would taste "too green", and would not appeal to our fast-food-drive-thru culture, has absolutely taken off.

We've already sold almost 10,000 units since the summit. That's over a million dollar's worth - without TV advertising. And despite a money back guarantee, less than 1% of the people who buy the product return it. Less than 1%! Better still, the retention of the home direct program is the best in the company's ten year history: 72% of the people who sign up, have stayed in the home direct program.

I have been in the direct marketing business for 23 years. And I have NEVER seen numbers like that. This is an unequivocal home run.

UPDATE 5/7: I was speaking with Seth Tuckerman, our COO who used to be a big shot at Nestle. He said when they launched a new product and achieved a 60% reorder rate, they knew they had a homerun. At 72% reorder, I think we're looking at a grand slam!

People are blogging about it - not just coaches - but customers. THAT'S how excited people are about how they feel. My own cousin sent me an email proclaiming that he lost eight pounds already thanks to Shakeology - that stubborn eight pounds that have been nagging him for years.

But to our shock, most people are looking beyond the weight loss benefits at the health benefits. In fact, I continue to read post after post of people who are fed up with fads, and this time they are putting their money where their health is.

Do you know how big this is going to be? BIG. And thanks for making it happen coaches! Thanks to you, a real nutrition breakthrough has transcended the anti-oxidant-fruit-juice-in-a-wine-bottle craze of the last five years, and the real deal is on the scene. Shakeology is here to stay, and you can only get it through the Beachbody Network at TeamBeachbody.com.

The Insanity of Cinco de Mayo

One on One subscribers have a present on the way; When your subscription is set to ship this month, it will be shrink-wrapped with a free workout from the Insanity program -- the first sneak peek of this unreal series due this summer.

And it's the perfect month too, because the One on One is a recovery workout that Tony put into his rotation after a particularly intense day of training. He needed to recover, and Steve Edwards had been asking us to develop a recovery routine with the right kind of exercise to help the body, rather than just... stop.

So enjoy the Insanity workout (you are the first!) and take advantage of Tony's perfect recovery routine!

THIS MONTH'S ONE on ONE: