Wednesday, May 06, 2009

Go Shakeology, Go!

Time to brag a little: Shakeology, a product that so many people said would cost too much, would taste "too green", and would not appeal to our fast-food-drive-thru culture, has absolutely taken off.

We've already sold almost 10,000 units since the summit. That's over a million dollar's worth - without TV advertising. And despite a money back guarantee, less than 1% of the people who buy the product return it. Less than 1%! Better still, the retention of the home direct program is the best in the company's ten year history: 72% of the people who sign up, have stayed in the home direct program.

I have been in the direct marketing business for 23 years. And I have NEVER seen numbers like that. This is an unequivocal home run.

UPDATE 5/7: I was speaking with Seth Tuckerman, our COO who used to be a big shot at Nestle. He said when they launched a new product and achieved a 60% reorder rate, they knew they had a homerun. At 72% reorder, I think we're looking at a grand slam!

People are blogging about it - not just coaches - but customers. THAT'S how excited people are about how they feel. My own cousin sent me an email proclaiming that he lost eight pounds already thanks to Shakeology - that stubborn eight pounds that have been nagging him for years.

But to our shock, most people are looking beyond the weight loss benefits at the health benefits. In fact, I continue to read post after post of people who are fed up with fads, and this time they are putting their money where their health is.

Do you know how big this is going to be? BIG. And thanks for making it happen coaches! Thanks to you, a real nutrition breakthrough has transcended the anti-oxidant-fruit-juice-in-a-wine-bottle craze of the last five years, and the real deal is on the scene. Shakeology is here to stay, and you can only get it through the Beachbody Network at


Anonymous said...

Hey Carl

Any news on Shakeology and may be able to have two home runs if it can make its way up here.


Jillian said...

i absolutely LOVE shakeology--great job with it!

now, onto more important matters, what's the release date for insanity?!?!!!! i've been obsessively watching the previews for it since the summit (getting my friends super excited in the process) and i can't wait for it any longer! "summer" is just too vague =P

keep up the great work!

Demi Eliese said...

This product has absolutely changed my life!! My customers love it, and I am completely addicted to it! This IS a grandslam!!

zavislak said...

I'm loving my chocolate Shakeology! Also, I've been making my husband a shake every morning to drink in the car on the way to work. My only goal was to help him possibly lower his cholesterol. We don't have new blood tests (yet), but I just found out that he's lost 14 pounds in the past 2 months, and the ONLY change he made was replacing his usual breakfast with Shakeology! :-)

Anonymous said...

Carl, loving P90X. Moving on to P90X plus this week.

Question about Shakeology... should you drink it while taking the Recovery Drink during P90X? In other words, can I do both in the same day OR does Shakeology take the place of the recovery drink? I dont want to get too much of certain types of metals and minerals, etc that are in both drinks.....


Carl Daikeler said...

I take Shakeology EVERY day no matter what, and I take Recovery Formula the days I feel like my workout was intense enough to require the building blocks for recovery. I don't think either are so replete with isolated metals or minerals that there is a concern of overdoising unless you have found that you have a sensitivity to something, in which case you should talk to your doctor with the supplement facts in hand.