Ten years ago today, our very first customer, Hope Putnam, ordered Great Abs Guaranteed to launch what has now become the $400+MM a year leader in finding an end to the trend of obesity.
To celebrate the ten year milestone, we sent this crystal trophy to the employees, investors, friends, and parents who helped us get things off the ground, and got the entire company together to make the occasion with an official announcement this morning.
To add to the excitement, in this week's IMS report, the company which tracks the most aired infomercials of the week, Beachbody had three shows of the top five - a first in our history!
Yet it feels like we're just getting started. We've really just found our momentum, with the Beachbody network redefining healthy peer support, P90X redefining fitness, and Shakeology redefining nutrition.
The last ten years have been exceptionally exciting. But we have a lot of work to do to achieve our potential... Our best is still ahead of us!