How Bad Do You Want It?

The final designs have been approved, and there is just one week left to qualify to get your "End The Trend" t-shirt to wear with pride at Summit!

Have you signed your two coaches this month?

Are you helping your team get their two?

No - it won't be extended. No it will not be for sale. We End The Trend - by rising up to the challenge - right, now!

You will keep hearing "I don't think that's for me" and "I'll work on getting into shape when there's a pill for it" and "is that a pyramid scheme?" over and over again - and still we will all keep working hard to create enthusiasm for the one movement that is having a long-term positive effect on this issue, one real success story at a time. Team Beachbody!

We need you. We need to see YOU in this shirt at SUMMIT! Be there.

Be Blue. Get two. (By January 31st)

You gotta want it enough to earn it!

Obesity Costs More Than Exercise

According to a recently published report by McKinsey, did you know that in the U.S., we currently spend about $160 billion on obesity-related medical costs - twice the amount we were paying only a decade ago. And unchecked, it's projected that these costs could double again in seven years.

But that's only the beginning. The actual costs are three times that amount!

In addition to the direct medical costs, employers get hit with the costs of absenteeism, decreased productivity, and short-term disability.

Individuals who are obese pay for it not just by putting their health at risk; they spend more money on food, plus-size clothing, out-of-pocket health care costs and weight-loss solutions that don't work.

All told, the estimate is that obesity costs the United States... (take a breath)... at least $450 billion annually.

That's 450 big ones, BILLION, with a B. That's $1,465.76 for every person in the US, every single year... because of OBESITY! That is a lot more expensive than buying a fitness program, and replacing a meal a day with Shakeology could actually SAVE you money on what junk food costs!
What if we could change that? What if we could tell every person on the planet that we can literally wipe this problem out?!

Oh, wait. WE ARE DOING THAT!

We are the ones who are going to END THE TREND. Team Beachbody has the tools, but we need to put them in the hands of more people. The combination of our programs, diet guidelines, nutritional supplements and peer support deliver proven results. Yes it takes work. Yes people need to find some self discipline. And YES the rewards are plentiful when you do! "Decide. Commit. Succeed!"

As a Coach, YOU have the power to reach out and help people...to literally save lives every time you muster the courage and enthusiasm to share Team Beachbody with someone!

Share the tools and programs. Offer support, compassion and encouragement. Help them by making them accountable to a start date, a schedule, and a goal.

The halls of Beachbody are lined with dramatic transformation stories of people who have succeeded. Don't you want to add people you know to those ranks?

No doubt we've got work to do, and we also have an immense opportunity! It's not going to be easy, but when a $400 million dollar company which has THE solution is staring at a $450 Billion dollar problem, the mission and opportunity is too great to rest!

We will not give up this fight. It's time to END THE TREND. Who can you help today? We need to build this team!

Struggle Story

Almost 6,000 people logged their workouts in the WOWY Super Gym yesterday. And I am impressed by every single person who manages to keep it up.

I say that because, despite my position as CEO of Beachbody, my focus on making a business out of ending the trend of obesity, and being married to one of the most disciplined and certified health and fitness experts in the world, I still struggle to "keep pushing play" as consistently as I expect of myself.

Yesterday I was in a meeting with Whitney Provost the editorial director of Team Beachbody, and as we were reviewing the calendar and general direction of celebrating success stories in our online videos and newsletters, an idea surfaced: "Let's start to investigate the other side of the success story. Let's look at real 'struggle stories' within our community. Let's show people that EVERYBODY struggles with consistency from time to time - even me!"


One such struggle story we've all read about is not a person actually, but a concept; "Corporate Wellness".

Despite the health crisis in the US, even a company called Beachbody can't require people to live a healthy lifestyle (Otherwise, for months out of the year I'd be on probation!)

When Jon Congdon got back from the Top Coach trip in Mexico having launched a 90 day challenge with a bunch of the coaches on the trip, his enthusiasm spilled over into our People Department, which in turn launched a company-wide 90 Day challenge.


So for the last few days we've had a dunk tank in the parking lot, measuring body fat percentages for anyone who wanted to know where they stood. The emphasis of this challenge is on health and fitness, not on a "Biggest Loser" type competition or weight loss alone. And over half the company is already participating, with more joining each day. That includes me.

My WOWY calendar for the last few months is below. I finally look like I will put together a week of some consistency after wavering between "weekend warrior" and "walk the baby" since the fall.







It's time to get consistent. Summer is approaching. My personal goal is to be fit and ready to plow into 60 days of Insanity when it launches.

But the point of my blog post is this; If you or someone you know is a "Struggle Story" like me, know that nobody is immune. That's why it's so hard to stay healthy and fit. Life today has not been designed to make a healthy lifestyle the norm. And I can complain along with all Beachbody customers about how difficult it is to stay consistent. But complaining never got anyone back into their favorite jeans.

While I have been lucky enough to have the tasty Shakeology to keep me healthy even though my fitness got inconsistent, if I want to keep up with my kids, I have to keep the body tuned. That's a choice.

I invite you to get on board, and get everyone you know on board. It's often hard. But it's important - especially if you are a coach, or the CEO of a health and fitness company.

I read a great quote from Jim Rohn today: "We must all suffer from one of two pains: The pain of discipline or the pain of regret. The difference is discipline weighs ounces, while regret weighs tons." (I would argue that some discipline weighs pounds, not ounces... but I get his point.)

So while the last few month's I have been a "struggle story", my "success story" starts again today. Decide. Commit. Succeed.