"Same Shirt ... Same Shot ... New Tom"

Okay. I am taking another liberty here, to show off. A while ago I mentioned the success of RESPONSE MAGAZINE editor Thomas Haire as he put Power 90 to the test in front of audience of the direct response advertising industry's leading trade publication.

His latest editor's column just appeared, featuring his side-by-side before and after shots, and his brand new Editor's Photo. I have been in the infomercial industry for almost 18 years, and since this is the first coverage for something I have done... and it's positive... I have to admit I'm proud. (Here's the article, in case you're not a subscriber):

Dec 1 2005
Same Shirt ... Same Shot ... New Tom
By Thomas Haire

In the September issue of Response, I wrote about kicking off my test of the DR fitness product Power 90, a 90-day workout and food plan marketed by Beachbody.com that has been a resounding DR success during the past few years. Throughout the fall, readers have been able to follow my results in a monthly weight-loss chart (below).

I'm happy to report, and I'm sure Beachbody's Jon Congdon and Carl Daikeler are thrilled to read that upon my day 90 weigh-in, I lost a total of 37 pounds. At a weight of 201, that's nine pounds below my original goal of 210! At the same time, I trimmed six inches off my waist, more than five inches off my hips, two inches off my chest and off each thigh, and toned about an inch of fat off of each bicep.

Above, you'll see a new "Editor's Note" headshot. In it, I'm wearing the same shirt and standing in the same location as my previous photo that has appeared in the magazine since March 2004. However, as the folks around the office have taken to calling me, "Little Tom" appears to have lost a chin or two. While I am proud of the work I did to achieve my goals, working the Power 90 program also made me proud of how the DR industry can help people improve themselves with quality, trustworthy products. Power 90 doesn't promise magic. Yes, with the program you can make some dramatic changes. It gives you the tools, the motivation and the knowledge to transform and commit to a healthier lifestyle.
But what I liked best about it is the self-reliance and self-motivation it teaches. In the end, it is up to each Power 90 user to make the program work for his or her specific goals.

Haire reached his original goal of 28 pounds lost with 20 days remaining in the program. Over those next 20 days, he was able to drop his weight all the way down to 201 pounds, a total loss of 37 pounds.

Once again, Tom nailed it with his conclusion. This is why, if I see you at an event or in Hawaii, I have such a hard time accepting compliments on how the Power 90 program "changes lives". It's the people that make the difference. But when the right person, and the right motivation, and the Power 90 program all come together at the right time -- magic does happen. (I wonder if I could get Tom to commit to "Bring it" now with P90X?)