Sunday, December 24, 2006

The Miracle CEO Weight Loss System

These are my personal before and after photos from July 2000 when we created Power 90. It's literally the first time in my life I stayed consistent with a fitness and weight loss program and got in REAL shape.

Besides being a great program that made it simple for me to get results, what helped me stay consistent was the additional factor that, as CEO of Beachbody, my results could help inspire a lot of other people.

If the CEO did it, potential customers could see that they could achieve the same with this program. And they have, by the thousands with Power 90 and our other programs.

My CEO motivation was to become a "walking billboard" for the business, and it occurred to us that my CEO-motivation to succeed could be replicated by other customers if we created a "business opportunity" model making customers the CEO of their own fitness and weight loss store. The result is The Million Dollar Body Network - where customers become coaches, with their own storefront, a steady flow of prospects, and the best pricing on the most visible fitness systems on television.

What is exciting about that is, there is no shortage of prospects. We hear a lot about the growing epidemic of obesity. 60 Million people in the US qualify as "obese", and tens of million more as overweight. Now with your participation on this new level, by finding your inner CEO-motivation to succeed, we might have enough incentive to replace the epidemic of disease and debt with an "Epidemic of Fitness, Health and Wealth".

The Million Dollar Body Network (MDB) is an exclusive peer-to-peer business opportunity giving coaches a commission for helping us keep new customers on track and for generating sales of Beachbody's products. It is a bold initiative in an industry that is hypnotized by its thinking the only marketable solutions are gym memberships, equipment gimmicks, and diet fads. In this way, I hope MDB will represent a redistribution of millions of dollars of wealth from gyms and fad brokers to the people who do the REAL heavy lifting of motivation; To the customers-turned coaches who help people to keep pushing play and eating right each day!

That's how MDB is the first network marketing business of its kind - rewarding members for getting results through the Million Dollar Body Game, and rewarding coaches for helping every individual stay with it, to stay true to their desire to get lean and healthy!

The only people that lose in this scenario are the ones who still don't get it, who continue to chase every miracle pill or diet fad expecting to get different results. The MDB Network is about encouraging participation in what works: Fitness, proper nutrition, and peer support. That's the combination that has lined the walls of Beachbody with incredible success stories.

Peer support works. Whether you are trying to change how you eat, get active, quit smoking or change any stubborn habit, by surrounding yourself with people who help you stay on track your odds of success are a lot better than if you try to go it alone. And MDB was borne from a desire Beachbody co-founder Jon Congdon and I share to increase the role the community plays in helping people find those like-minded people. We've seen over and over again that the customers who have the most dramatic transformations tend to be those that seek and provide real peer support within the message boards, WOWY, and the MyBeachbody Club (soon to be Million Dollar Body Club.)

Imagine how the momentum of real lifestyle change could build if more people were helping each other achieve their goals, and this simple and effective model really catches on! If you see more people around losing weight, and earning a substantial paycheck each week for doing so, wouldn't you be motivated to become a coach, keep pushing play, and become your own walking billboard too? Now you can see the epidemic I'm talking about!

The management team of MDB, led by experienced network marketer (and now Power 90 enthusiast) Chris Simonian knows the important balance between business opportunity and the legacy of non-judgmental support within our community.

Nobody wants to be out of shape or overweight. But a closet full of meal replacement powder is not the answer to long term weight loss. That's why our solution is so marketable where people are otherwise suspicious of peer-to-peer marketing. We know our model actually works. And if you've done it, the proof stands undeniably right in front of you.

That's an easy sell, and a healthy, worthwhile sell.

Here's a note I got from Anne Dovel, an incredible Power 90 and P90X success story and her reaction to the Million Dollar Body concept:

Dear Carl,

I have so much to say, but know you are really busy. So, I'll try
to keep it short! We've been in networks before and the last time, I just
said....never again.

But then MBD comes along and it's something I've been doing for years now. And finally a network has a product that I can and do believe in with all my heart. I can be myself and do something I find truly rewarding for my family and for others around me. What's really cool is I know the product. I know the struggle and the rewards.

Deciding to be a part of this was like putting on a nice pair of running shoes. The fit just feels right.


Anne Dovel

We are committed to making the pursuit of fitness, proper diet, and peer support more interesting and rewarding than ever. And the people that help us build this into a national, and then international revolution, are the people who deserve to be rewarded; a legion of coaches, helping people stay on track.

When was the last time you participated in a real revolution? It only happens if you participate, on the individual level. If you keep pushing play. If you pursue good nutrition. And if you help others use these tools to do the same.

As Beachbody continues to attract millions of customers in 2007, we're asking MDB coaches to help those new customers set their start date in WOWY, and then to follow through to achieve their goals. No hard selling. No inventory. We're rewarding coaches just for getting their own great results and helping new customers get the most from the program. That's the win here, for everyone. And that's the point of the Million Dollar Body Network.

Whether it's to earn a few extra bucks (or a lot of extra bucks), or to give you the discipline to lose a few extra pounds (or a lot of extra pounds), I really do hope you get involved. We need you. This trend of weight gain needs you.

Of course, the message boards, WOWY and club are still available without engaging in the network. But from my CEO perspective, I know the prospect of creating a scalable business opportunity was exciting enough to push me to get me in shape. I bet it could do the same for you and millions of others.

We'll be publishing the first group of coaches soon, and hopefully kicking the doors open to the business opportunity by January 1st to see a bunch of new "CEO's" make the health of their community, their business. 2007 is gonna be fun... let's watch dreams come true.

"It is one of the most beautiful compensations of this life that
no man can sincerely try to help another without helping himself."
~ Ralph Waldo Emerson


Y.H said...

This sounds like a great idea. Like Anne said this is defintely a "no BRainer".. I am VERY INTERESTED...How do i get more info on being a part of ground floor?I am already a mybeachbody member..Thanks :)

psalm9567 said...


I listened in to the conference call today and have to tell you, I was skeptical of this new "coach" thing/MDB thing. There's lots of "buzz" on the threads about a pyramid scheme, ripping people off, etc, but none of those are right.

To hear the PASSION in your voice about helping your customers reach their health and fitness goals, I understand the change a lot better. I know you are a man of integrity, character, and honesty. You would NOT do this to "scheme" anyone or rip anyone off!

I applaud you for going that extra step in making your customers' health the number one priority. Nothing wrong with some financial incentive for those who are as passionate about health and fitness as you are, and who have themselves experienced success with BB programs.

I pray for an easy changeover and many more successful years for this company I have come to love.

Here's hoping the site is up and live tomorrow,


Carl Daikeler said...

I appreciate you're hearing what we're doing with an open mind. A pyramid is a "scheme" where no value is created and no service rendered for fair exchange. This is viral marketing, where the company is carving off roughly $0.60 of every dollar we take in to motivate customers to change their lifestyle and then help other customers do the same. It is hardly a profit grab! This is a bold effort by a group of paccdionate people who truly care, to change things. Hopefully it will go well, and more and more people will get excited by what we are doing. I hope you both get involved - we need you!

stephanie said...

Carl - I'm way 'cited about MDB & can't wait for the site to go live.
This IS going to be great & touch many people!
So glad to be able to be a part of it!!!!
MDB rocks! :-)

stephanie aka stufaweni

Tony B said...

Kudos to you Carl
We are stoked here in NY awaiting the launch of the MDB Business Opportunity.
I applaud you and your efforts to keep this real.. About real results, Real success and real people involved in acheiving their very real dreams..
Happy New Year to you and Yours
And thanks Again from the bottom of my stented heart!!:)

Tony Barca

PuckHead said...

Wow! This is the first time I have ever read this post. A short two years later, just look at what this has already become and what it has yet to be.

Simply observe the success that the few but very important people that have left comments on here have already had!

Anne - has gone on to great financial success and is a bit of a TV star - right little brother?

Stephanie - is a wonderful example of how much a house wife can make of this opportunity! A delightful person to boot and current star of the new coaching commercial!

Tony – a huge personal motivator for me! Who has redefined retirement by starting his own fitness business and is currently opening his own yoga studio!

U can hear the confidence that they had in their posts from the very beginning in a completely new and untested venture. That alone speaks volumes for this company and Ur goals for it!

The fact that each one of these previous posters in that last two years has gone on to a place of financial freedom, tremendous health and full-time coaching is simply amazing!

Their confidence in the dark has paid off immeasurably for each of them.

I am not the first person to be involved in this company’s opportunity. I am not yet to a point where I can afford to become a full-time coach. But, through Beach Body I have gone from a place of despair to place of abundance! Not only financially, but also mentally, socially, and physically!

In a nutshell - I have seen the light! Thank you so much for igniting it!

My best hope is that now after this opportunity has already proven itself that more folks will embrace it as we move into the new arena that the national TV campaign can bring! The opportunity is still so huge that I want to scream it from every mountain top!

If anyone still doubts the power of this system! Lets this blog post dated 12-24-06, these posted comments, the physical transformations, the financial successes prove to the next generation of coaches what a great opportunity that this truly is!

Let me leave by simply adding to Anne’s splendid comments.

That this pair of shoes has become my favorite mode of travel and that I have never before possessed a pair that has given so much back to me!

: )