We've all heard the stats:
> Over 100 million people in this country are obese.
> Another 100 million are overweight.
> Deaths related to obesity are the #2 killer in the US, and soon to achieve the distinction of #1.
So when a Beachbody Coach offers to help someone who is not involved in a fitness and nutrition program and they say "No", I think they're really saying "Not yet."
The challenge is to turn "Not yet" into "Now".
Beachbody Coaches are so resilient in their crusade to help people. They do their workouts. They plan their food and supplement strategies. And they share the message with someone every day: "I am experiencing how health is achieved. When you're ready I'll help you."
Someone can say "no" or "not yet" to that, but as life passes them by because they lack the strength, energy or perhaps confidence to really live, at some point that person will realize that the solution already presented itself in that invitation from their coach.
What has been missing from every other program they ever tried was the combination of a good fitness and food plan with the support to stay with it. When they remember the helpful coach who offered to help them that "no" turns into "now".
The other day I was on a phone call where an experienced network marketer was telling me that you need the "best salespeople to succeed" because the priority has to be making money - that's the driver to network marketing.
When it comes to Beachbody, I had to respectfully disagree. Salesmanship is what you need to sell a product one time. Sell one person one thing, move on to the next. Beachbody is not about salesmanship, it is about creating relationships by caring enough about people and their potential for a better life. And when you combine the truth about health and fitness with enthusiasm, you create that relationship, and sales... All because you care. Our coaches create lasting relationships that are productive, healthy and profitable.
Earning an income is not evil. It is an important motivator - in fact it's the motivation that got me into the best shape of my life. If I didn't think my photos would be valuable to the launch of Power 90 and P90X, I would have never pushed it so hard to get those results. That motivation got me healthy. Creating the Coach network is my attempt to see if people want to tap into that same money motivation that I had. "Become a walking billboard for what's possible, be there to help them succeed, and they'll want to buy some of what you've got!"
When it comes to sharing this system of exercise, good nutrition and peer support, what makes me comfortable to write about it in this blog and share this system with anyone I speak to is the fact that I KNOW WITH 100% CONVICTION that what we offer is the fastest path to a long-term healthy lifestyle on the market. Better than all the diet books combined. Better than gastric bypass surgery. Better than whatever cleanse is popular this summer. Less expensive and more efficient than equipment and gym memberships alone. This program works and it's healthy. And I want as many people as possible to tap into it.
I get so worked up when I realize that these crazy DVD's and simple food programs really will solve this obesity trend within five years. And it's all thanks to the community of people with the biggest heart you could find. That's how this is so different than the other MLM's - this is people helping people, not people selling juice.
If you are interested in helping people, and you wonder if you need to learn how to sell to be a Beachbody Coach, all I ask is that you show people you care, and the business will grow. And here's another tip: You don't need to find people who can sell to help you build your business. You need to find people who have the courage to show they care as much as you do.
Care like that this week, and if someone who listens to you talk about this thing called Beachbody and the power of "Play, Shake & Share" says "no thanks," hear it as "not yet". Because one day when they're ready to achieve their transformation, you'll still be there for them, and "not yet" becomes "now!"
That's how we'll grow to a force of one million caring coaches, and that's how we'll help over 100 million people make health and fitness a priority in their lives.
To every Beachbody Coach, know that every day, and every conversation matters... because every person matters. YOU HAVE THE SOLUTION!