Any Beachbody complaints about not getting noticed by the media are distant history. And P90X is the best free publicist we could have hoped for.
Without spending a dime on endorsements or PR efforts, word continues to spread about the shift in health and fitness from gyms and trainers to our DVD programs, and it seems to be nearing a real tipping point.
First it was Chicago lead singer Jason Scheff who used P90X and the coaching opportunity to motivate himself to get back into shape. Then it was NFL kicker David Akers who's trainer suggested P90X to answer coach Andy Reid's command to get back into pro-bowl condition. Then People ran a story on Poppy Montgomery from Without A Trace. Then we got calls that Sheryl Crow has transformed her body with P90X, and went on and on about it on the red carpet of the Grammys. Then at the Pro Bowl, Baltimore Ravens' super star Ray Lewis told the media he uses P90X.
And then there was a rumor that a "Twitter Tweet" surfaced that Ashton Kutcher and Demi Moore were asking questions about this P90X thing they keep seeing on TV.
It looks like the rumors were true.
Look what just got posted by People Magazine...