I spent the last two days in Washington, DC speaking with Congressmen, lobbyists, and the President's Personnel Office (PPO) about Team Beachbody, and the importance of promoting a balanced approach to health and fitness.
I urged everyone I met to use us as a resource and sounding board, thinking beyond the highly publicized insurance aspect of the health care crisis to how we get people HEALTHY.
Beachbody and its coaches do it everyday, with intense focus on how to make health and fitness exciting, convenient, and affordable. And we have invested millions in connecting people to a new site of peer support that will be the epicenter of it's own revolution after it launches June 10th.
I asked the PPO, which is steering the formation of the President's Council on Fitness and Health on behalf of President Obama, to consider alternatives to the traditional appointments and instead look for ways to empower individuals to take accountability for their health and fitness.
As important as scientific advice is to helping make sure people are doing the right thing to get healthy results, and as inspiring as speeches by fitness celebrities can be to attract attention to the concept, what we need is a grassroots movement where millions of people take accountability for themselves and their health - the way so many Beachbody coaches and customers are doing every day.
Normally faced with blank stares and responses like "what's an infomercial guy going to tell me about getting people healthy?", I was incredibly encouraged by the attitude and enthusiasm for what we are doing.
Between meetings I managed to get in my own run around the Capital. I stopped at the Lincoln Memorial and took a moment to read the Gettysburg Address inscribed on the wall. It's truly one of the greatest speeches in American History, and will inspire anyone to fight for the preservation - and underlying health - of this country and its constitutional freedoms. I felt a sense of patriotic duty to continue investing in our momentum and celebrating the people who are helping us succeed.
From time to time I will return to DC to create new relationships and expand awareness of Beachbody's mission to help people achieve their goals and lead healthy fulfilling lives. And I will always be proud of the connection our company and our coaches have to reversing the health crisis. We are the change. I believe that. We are helping restore the health and prosperity of this country by inviting our friends and neighbors to get active and paying them for helping others get healthy and fit.
I am so proud of what we do and the enthusiasm with which we do it. Thank you for being a part of building this, as we only just begun on our quest for one million coaches and 100 million customers!