Looking good!

With 321 showing up to workout this morning in the WOWY Super Gym, we're looking good for our drive to crush the record this Saturday March 7th at 11AM ET/8AM PT!

It's the kick-off to Dream Extreme week, and we need you and every one you know to show up and make a statement! The revolution has begun!

Will I see you there?

I want to see if we can surpass the WOWY Super Gym record at 11AM ET/8AMPT Saturday March 7th.

It's the official start of "Dream Extreme Week" leading up to the big Summit. And it's a symbolic test to see if this bold idea of the Beachbody Revolution has yet achieved the power to get people engaged in their health and fitness.

Out of a network of over 16,000 coaches, thousands more of Team Beachbody members, plus friends, family and co-workers, can we get more than 522 people to workout at the same time?


I actually don't know. I think so. But I also know that it will take more than me blogging here about it. It will take more than me contacting a few key coaches about it. It will take real leadership from our founders. It will take leadership from our Diamonds. And it will take the enthusiasm of our Ruby and Emerald coaches to get the word out in every way possible from today through the event.


One workout on one Saturday. What's possible when we pull together? What's possible when at a minimum, everyone who reads this shows up and brings one person?


We'll find out when we kick it off in the WOWY Super Gym at 11AM ET/8AMPT Saturday March 7th for the official start of "Dream Extreme Week".


Will I see you there?

End The Trend

Timing Matters

I woke up this morning at 4:45AM with alarms going off in my head. “Now. Right now. People need to start right now.” That is what I heard in my head, loud and clear and I couldn’t go back to sleep.

If you want to change your circumstance and come out of this economy with a completely redefined financial picture, now is the time to act. Now.

Screw the news about the economy. Economy-eschmonomy. When there is a shift in the marketplace, that’s the best time to take a bold step and redefine your personal situation.

Warren Buffet doesn’t buy stocks when the market is up. He buys them when they’re down. But opportunity is not all about stocks. When the marketplace turns upside down and is distracted by fear, that’s when you can take action to reposition yourself. It’s an opportunity to redefine your place in the market.

If you used to be on the bottom looking up at “the haves”, this is your chance to build a place for yourself, because “the haves” are in retreat. Disarray breeds opportunity for those who see through the near-term fear and take action.

The play right now is not to baton-down-the-hatches and just “weather the storm”. You’ve been doing too much of that anyway. Stop waiting for your chance - make your chance! Otherwise you will find yourself exactly where you were before the economy soured. The U.S. is gearing up for what I think will be a surge of creativity and productivity. That’s why this is a time to take action and position yourself for it; put the resources you have to work, be it expertise, faith in yourself, sweat, or some other value proposition. Leverage this amazing opportunity to improve your situation… but do it right now.

This is your moment, when the world broke open the existing infrastructure and is about to pour new cement to rebuild the foundation. Find opportunity and act on it. Lay your foundation for financial independence when the economy gets back to normal and things resume. Don’t get caught stuck in your prior role when the cement of this new foundation sets! You need to take action now!

These are the kind of moments that separate the people who achieve something from those who are always living at the effect of the world around them. And while I don’t like to talk about myself, let me say this: I have never been the latter. I have never lived at the effect of things. Yes, it takes persistence, focus, and courage not to simply follow, but to build something for yourself. But I don’t know how to live life any other way.

If you are tired of living without the absolute freedom you want. If you are tired of having to skimp and save, where your choices are limited by the next pay check or the mood of your employer, stop expecting so little of yourself and your life! It’s time to step up. Be bold. Step out of your comfort zone, and work to earn the freedom that’s waiting for you.

If I can do it, if any one of our coaches can do it, you can do it. You can have what you want, and this is the time to commit yourself to not just surviving, but to completely upgrading your situation and the situation of your family. The roles are shifting right now – so redefine your role before it gets defined for you by “the system.”

That’s the kind of control you have when you are fit and healthy. And that’s what being in control of your own financial destiny feels like. And for those that have joined the Beachbody Revolution, that’s what it feels like to be a coach who’s working it, working your butt off in stead of watching TV, spreading the word and building a business that pays checks every single week.

Now is the time to blow the doors off this trend of obesity because we have tools like Kathy Smith’s Project: YOU! Type 2, the world famous P90X, and the upcoming Shakeology, that will completely turn the $35 Billion weight loss industry upside down.

And now is YOUR time to get your share of it. I’m not kidding. Timing matters. Now is always the time.

http://www.end-the-trend.com/

ChaLEAN Extreme Launch!

For Coaches Only -- The ChaLEAN EXTREME Launch Party sign ups for Saturday Jan 3rd got over 100 sign-ups in the first few hours after we opened the site!

Here's how it works: Chalene Johnson will be hosting a nationwide launch party on January 3rd. She'll have her party at her house, while coaches who sign up have their party at their house. EVERYONE will upload photos and videos to party-central to celebrate the hottest product of to meet the New Year's Resolutions of 2009.

Space is limited; Only 1,000 coaches will be accepted for the launch party. Sign up and you get two of the first units of this new product shipped by mid-December plus the special launch party-pack. (I would suggest keeping one of the units for yourself, and either giving the other away to someone as a prize at your party, or awarding it to the first person to sign up to be a new coach at your party.)

We'll also pick two participating coaches at random who will win one of the giant 42" high definition TVs used ON THE SET of the workout videos -- a Chalene fan/collector's dream!

And the Coach who signs up to host a Launch Party and sells the most ChaLEAN Extreme kits from Dec. 1st to Jan. 10th will win a workout session with Chalene—IN PERSON! She'll come to your town and you can throw the biggest fitness party ever!

This is a great event to kick off the new year, and get people you know in on the workout system that is all about one single thing: MUSCLE BURNS FAT!

Reservations are being taken now! If you're a coach, click here to get yours!

And if you're not a coach -- sign up now so you can participate in the Beachbody Revolution that is going to take off in 2009!

Let's Make This "Big September"

While we didn't sign up 1,000 new coaches during the August 18th "Everybody Gets One" week promotion, the tall stack of "official certificates of achievement" waiting on my desk for signature sure looks like we picked up huge momentum! HUGE! And with that, we should cross that 11,000 coach mark today or tomorrow!

That also means we didn't give away the two trips to Mexico yet. But the momentum is irresistible, so we're actually leaving those trips on the table and upping the ante with two more by extending the challenge into September:

EVERYBODY GET ONE IN SEPTEMBER: If we sign up 2,000 new coaches between Sept 1st and Sept 28th, we will put up a potential FOUR trips to the Mexican Riviera!

Here's how it works: If we get those 2,000 coaches, anyone who signs up at least one coach from Aug 18th through Sept 28th will be eligible for one of two trips to our Top Coach trip in Mexico. And if they're upline sponsor coach also signed someone up, that coach goes too! Four trips are up for grabs! That means a coach who signs up one now who also sponsors a new coach actually has four chances to win.

As coach Traci Morrow said, "That's better than the odds of hitting the lottery!"

Let's remember, this is about spreading the word that health and fitness is achieved by supporting each other and making it as much of a habit as brushing our teeth. And by supporting each other to get into this healthy habit we really will turn around this trend of obesity!

You are the Beachbody Revolution, and for that, you coaches deserve to be recognized and rewarded.

What's impressing me about this promotion is how many people who never signed up a coach before are now already getting into the act. That means the dream is alive and well -- people simply need to help a couple of people sign up in order to get started, and then the momentum builds. Before you know it, you have helped a whole group of people tap into this system of "Play, Shake and Share" to get fit, eat right, and get paid for it!

Now it's your turn? Who do you know that needs a nudge to take charge of their life? Who is that one person that would like a little (low-carb) icing on the (low-fat) cake of being a coach? One thing I hear over and over is that the combination of the business opportunity and the prospect of going to Mexico are great motivators for staying consistent with your program -- which makes this an ideal concept for customers to sign up for. And the bottom line to all this is, we are going to continue to build this wave of support until we blow through that million coach number to help over 100 million people, and if it takes some trips to Mexico to get it in gear, so be it.

Let's keep it going gang! You are doing great work, and we are seeing it in the faces of every person who gets healthy thanks to your courage and persistence!

Manic Monday and Super Tuesday

Wow! Once again I am blown away at the energy and passion of our coaches. I feel like I am sitting on a powder keg watching the fuse burn away as it approaches the barrel and this baby is about to explode! "5...4...3...2..."

"Everybody Gets One" kicked off with calls all day Monday and most of Tuesday.
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We got started a little after 8AM when Milan Jensen brought in Marvin, who used to love fitness, fell off, and then five years ago decided to get back into shape with kickboxing and martial arts. He started coaching people, became and instructor, and then found P90X. Marvin is helping celebrities and the regular Joe alike, considering now making fitness and health his life’s work as a coach.

Richard Dafter brought along super star Mike Bent and his fiancee Ronda, and Brian. We talked about how great this opportunity is for students. Richard, a single father, loves how this is a great opportunity to give him flexibility to earn an income and still spend time with his young kids.

Dee McClanton is determined to help motivate people as she is on her way to both losing over 120 lbs and making the coach opportunity her way to build the family income. She knows her “why” and is determined to make this healthy business a success!

Tammie Fitzgerald and Clarissa (missmac) had a great call where we talked about the importance of not “selling” but instead finding out what a person wants to achieve. Selling “fitness and healthy eating” is an uphill battle. But when you simply talk to people about what they want to achieve, there is a way to get them to WANT to participate. It's not about the product or the program, it's about having a life you love to live!

Anne Anderson and I talked about motivation. The tough part of being a coach is being misunderstood, where some people just don’t get the vision. That’s when we discussed how when you transform your body, everyone around you wants to know how you did it. When they find out it was with a fitness and eating plan that cost less than $200, they’ll want to do it to. If that results in sales, don’t you deserve your share of the income? We think you do, and that’s we launched this network; to give the people who do the hard work of pursuing fitness and health the reward for inspiring others.

Steve Thorson is fired up about the program, and brought John, a “Chicago” fan from Virginia Beach on the line to get a bunch on board during the “Everybody Gets One Week.” These guys are getting out there to spread the word, and getting themselves in position to make big things happen when the concept of the Beachbody Revolution reaches its tipping point. Beachbody customer complaints about fitness disappear when people see the kind of results they can get with these programs in a matter of weeks and for less than the price of a couple personal training sessions.

Kristy McLean is all about turning her $10,000 prize into a groundswell of enthusiasm for results and opportunity. She gets it that success sells, and whenever one of her contacts buys a Beachbody program, she knows that will inspire tens if not hundreds more to do what it takes to enjoy an energetic and healthy life.

Mary is a new coach in Georgia under powerhouses Linda and Vince. Mary is already ready to “get one” this week, which I appreciate so much! And since the southeast of the US needs this program the most statistically, coaches like Mary will be key to turning things around. No one said it would be easy, but when it happens, it’s going to be big!

Mike Bent, Wayne brought on four prospects Melissa, Whitney, and Robert and John. They simply get it. These are busy people, who like the idea of helping people. I love that. These are the kind of people who will continue the solid foundation of “people helping people” that launched the Beachbody coach network.

Suzy Stauffer brought YMCA trainer Johnny to a call. Here’s a guy who is already helping people get fit and healthy, and now he has the chance of turning it into a real cash-flow generator by scaling his business into something that doesn’t limit his income by the hours he works. Instead, his income is only limited by the people he helps.

Sharon Walker in Austin is working on bringing the owner of a country club in Austin that has a huge fitness program into the fold. They are looking at incorporating what we do into their club to expand their influence outside of their geographic audience and giving their internal trainers an additional source of revenue.

Jared Keo called to get questions answered. In week 10 of P90X, he’s getting noticed by personal trainers who are learning from him that it’s less productive counting reps for a few clients a day than it is to help hundreds of customers by motivating them to use proven Beachbody programs that work in the comfort of your own home!

Chris was invited to the call by Howard Garcia. Timing matters to Chris, but he is determined to get to the top of the compensation plan if he gets involved. Both these guys see how marketing a product that helps people like fitness and portion control can have a dramatic, if not game-changing potential (and the customer-lead program doesn’t hurt in the process!)

Kim Hopkins has been in network marketing, and been hesitant to talk about this opportunity with friends and family. She got fired up along with her friend Della, both nurses, who now see that for the first time, they can get compensated based on how many people they help a week, versus how many hours they worked.

A solid contingent from Las Vegas got on the phone both the remember the great work Tom Harper did for Team Beachbody, and to look for ways to recapture their enthusiasm. One thing I know is, Tom was about going for it with absolute enthusiasm to help people and make things happen. I could sense that Denise, Paula, Larry and Juan have what it takes to get friends, and friends of friends to tap into this healthy lifestyle. Now is the time. You have incredible potential to help so many people and enjoy the rewards of an incredible organizational position as we battle our way to the tipping point. Don’t squander this guys, Tom would expect more from everyone – so now is the time to ramp it up!

Annie and Carrie braved the traffic in Orange County over the weekend, and came back for more today. Sounds like they get the importance of momentum, and they’ve got what it takes to take their passion for fitness and spread the word.

Kim Haru was wondering about advice for new coaches. She’s a nutrition major in a perfect position to get incredible results with P90X, and inspire all those students who want to have a body to show off at Spring Break that she’s got the answer.

MySpace friends Elizabeth and Carrie called to find out how to get their coaches pumped up. We discovered together that the LAST thing we need to do is pump people up. Getting excited about being successful is like a Vegas wedding – the commitment fades with the excitement. REAL commitment comes with deciding you want to achieve something, and directing your energy at achieving it. We are all busy. If you want to be successful in fitness or in earning an income, you need to "get unbusy" with the stuff that is not moving you toward your goal, and commit to action that will absolutely lead you toward your goal, inch by inch, day by day.

Yvette and Christine a new coach got on the phone to ask what steps a new coach should go through to get off on the right fit. I gave the same answer to them I gave to Meredith Gelfand and then Kri’stina Kyle: Instead of handing out cards and talking just about your results, you need to find out what your prospect wants to achieve, and discuss whether Beachbody and/or being a coach might be the answer to get it. Ask questions, and you will hear how you can help people. There’s no convincing necessary, just real caring and problem solving!

Also, there was a question about whether this business is a pyramid scam. That one always makes me laugh because we couldn’t be further from it. When you work your butt off for 90 days to get results and those results inspire people around you to buy the program, does Beachbody deserve to keep all the money or do you deserve a reward for being the inspiration in the first place? And if that friend you inspired becomes a coach and starts selling tons of product because they got great results, does Beachbody deserve to keep all the money for that effort, or do you deserve a share of the revenue since you brought your friend in first? I think if we kept all the money for your effort, THAT would be the scam. This is people helping people get healthy, and that’s the most productive and fair business model I have ever heard of.

Anne Dovel sent Ron to get some inside tips on signing people up, and it looks good that he’ll sign up some coaches from the local school district.

Leo is a Turbokick instructor and called because he was encountering a road block.

Richard Dafter invited coach Bernie Smith to a call, who told me how he knows tons of doctors, which led to the description of how Kathy Smith’s “Project: You for type 2” diabetics is the perfect product for the medical community to treat diabetes beyond medication. If I were a coach I would be speaking to as many doctors and nurses as possible!

Randy Watson is part of the Fitzgerald-Dovel juggernaut, and has turned up the heat this last month, signing up almost 20 coaches in the last two weeks – that’s in a town of just 13,000! His secret: Just reach out to people and help them solve their problems. This guy is so on board that he is giving a box of peanut butter bars to any of his coaches who sign up a coach during Everybody Gets one Week! Love that teamwork Randy!

Rachel, Matt and Laran, asked how to be a coach, and then Michelle Moy and prospective coach Sherri asked what being a coach means. I think it’s a three stepped responsibility: You help people be accountable to their goal to get healthy and fit; be compassionate if they struggle and help them get back on track; and if they need extra motivation to succeed, show them how the financial incentive of being a coach can help keep anyone on track to stay interested in getting results with the Beachbody programs.

Those were all the Monday calls. Tuesday started at 9AM, and talk about going for it -- Judy Rangel brought Rochelle Guriba to the phone while she was sitting in the dentist chair! That fit right into my premise that at one time in our history, using a tooth brush every day was a new concept. Now every body brushes (I hope). Same thing now for exercise; It may be a completely new concept to most of the US, but my goal is that within the next couple years we’ll change all that, so the people who don’t work out are the rarity.

Next were P90X graduate Michael, new coach Cass, Perry, Joel (May 2007 success story), and MMA fighter Brad who is training over 60 clients. Brad offered his clients the option of working out with DVD program at home and the option of building an income from it. This group is going places!

Beachbody standout Maria Nevarez is back on track with her own Play, Shake and Share program, and using the bulk emailer tool to get things started with customers who may have given up. And while she dislikes pushing people (who doesn't?), she's another coach who can see a huge opportunity with trainers struggling in her area who would like an additional source of income.

Jeff Dostal and Van Coker like the fact that they can get in better shape, make some money, and not have to buy a lot of inventory. Van wants to have his energy back and enjoy his grand kids. With our annual advertising budget, we’re out there spreading the message, and the coach's job is to talk it up. Jeff told me a story of a guy who runs 3 miles a day who was a convert to the Ten Minute Trainer after just one workout!

Kelly Ryan and Ali called from Bakersfield. They both have friends who would be interested in the kinds of results that Kelly and her husband have gotten. She continues to inspire everyone around her, and I think Ali will be the next to inspire many people if she signs up to be a coach!

Mike Beinlich, Rick Haggard and Bob Raypole from Florida got on the phone to get some input on how to maximize the business. Rick has lost over 40 lbs with our programs and is a walking billboard for the potential of these programs, and Bob is an experienced network marketing looking for an opportunity which is a solid long term bet. I know he found it in the Beachbody Revolution!

Joseph Petri brought Heidi in as a prospect from upstate NY, a college professor who is going to continue to build on the powerhouse that is starting to bubble in the Rochester area.

And the last call of the morning was Lisa MacAnespie-Tucker, part of a new coach in a leg that is picking up momentum. She is a former gymnast who wants to coach at the same time that she works on her own transformation. That’s the best time to be a coach I think, because she’ll have all the more accountability to herself if she is also helping others stay consistent. She has the same motivation to enlist people she’s supporting to become coaches – as everyone who has some accountability to someone else has a better chance of success. That’s a success link, and that’s the power of this network!

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The bottom line is: Thank you all for helping us get the word out. When you talk to people about this opportunity, ask them what they want to achieve. Explore with them how being a coach can help them achieve their success. And know that this business model is a real service to people, rewarding them for their hard work and inspiration by paying them when their results create demand for Beachbody programs.

The Beachbody Revolution is here. The momentum is exciting. And it’s only happening thanks to your hard work and care for getting people healthy and fit. I'm getting my signing pen ready to sign those certificates of achievement for coaches who signed up someone this week. Everybody Gets One that gets one!