LABOR DAY CHALLENGE!

If you set out to continue your transformation this summer by participating in the Labor Day Swimsuit Challenge, it's time to send in your swimsuit photos! I'll be submitting mine to the team this weekend, so when I'm in WOWY next week, I hope to see how the rest of our group did!
But it's not just about the shape of the person in the swimsuit, it's about the health of the body in the swimsuit too. Case and point; My own brother and MDB Coach; David Daikeler. (pictured here, about a year ago, and below now in swimsuit!)
Despite his big brother (me) running a health and fitness company (or maybe because of it), David never ate a vegetable or a piece of fruit, or really even thought about the benefits of exercise. Fast food, candy, diet soda and cigarettes were on his daily menu. And you could tell.


That changed when he signed up to be a coach. The prospect that his income could grow substantially while he kept his "day job" and that he could have more energy and be a better role model for his young sons was the "killer app". And in the last twelve months David has attacked our programs in a way that makes me more proud of what we have achieved in Million Dollar Body than almost every other milestone. Seeing my own brother carve off over 38 pounds of fat and drop his cholesterol from 278 down to 189 could be one of the most rewarding success stories I've read.


Congrats bro... Way to be a "Labor Day Swimsuit" inspiration! (And please tell the rest of the family to eat healthy at the annual picnic!)


And I am looking forward to seeing as many new Labor Day swimsuit photos as possible in WOWY next week!

Power Blast and more!

In case you're wondering what it's like to be in a Tony Horton workout video, Beachbody success story and coach Perry Tinsely interviews Mark Briggs in his "Power Blast" podcast this week, where they'll talk about his appearance in the production of the upcoming P90X+ routines.

All I know is, watching these routines come together, Tony managed to organize moves that make P90X look like a beginners program. They're incredible, with original music composed by the band Chicago's lead singer, Jason Scheff. These routines will be unprecedented.

Pictured here with Tony, Traci Morrow and Mark, Mason Bendewald, the original director on the P90X workouts is back and cooler than ever with a goattee and putting the finishing touches on the new workouts while he also finishes up Tony's new Ten Minute Trainer programs, also due this fall.

Note: My wife just looked at the photo of Briggs from way across the room, and asked me "Is that Ghandi?"... Oh yeah it's Ghandi. It's Extreme Ghandi!... Extreme Ghandi+

What is Million Dollar Body?

A friend asked me to describe Million Dollar Body to him in 500 words or less. I don't think I hit the word count, but or anyone just tuning in, here's what I wrote:


What is Million Dollar Body?
Million Dollar Body (MDB) is Beachbody's revolutionary system to lose weight that combines fitness, portion control, and supplementation with remarkable motivation. That motivation comes from the income potential of representing to friends, family, and co-workers that this system works. You prove it works by being a success story yourself. There's the one two punch: Get a Beachbody program, and join the team to give yourself unprecedented motivation to succeed.


In the last 8 years, Beachbody has created a community of people who are turning around the trend of obesity by making sure that health and fitness is a regular part of their own lifestyles, and who are supporting each other to remain consistent. Our coaches are the elite of Beachbody, because they didn't just get inspired to lose weight to buy a product, but they saw it all the way through. And now they are going a step further, and helping others succeed as well.


As was found in the recent study, obesity is "socially contagious". That means it can be easier to become what you hang around with, whether it's obese, or lean. Our coaches harness the power of this community through our patented internet applications to make it easier to associate with like minded people to get results with any Beachbody product. The community is the thing, which makes it more convenient and less expensive to achieve real health. MDB is Beachbody's super motivation machine.

Every day, MDB gives away up to $1,000 to people who log their workouts in WOWY to show they are staying consistent. That motivation is free to everyone!

The Club:
For $2.99 a week, members get access to diet planning tools, celebrity trainers, coaching, newsletters, and other features that no other club offers, anywhere:

Special club features include:

> The Million Dollar Body Game: Members keep themselves motivated by entering their transformation stories in the Million Dollar Body Game each month. It hardly matters whether you win or not. What members get out of it, is an extra push to stick with it every day and every week so they can be personally proud of the progress they are making. The knowledge that you will enter your results no matter what they are is a remarkable personal motivator to watch your portions and increase your intensity. And that motivation is there every month through the game. The Million Dollar Body Game then chooses success story winners from men and women who entered in four age categories. The best two of the month get $10,000. The other six get $1,000. Everyone who wins is entered into the annual contest where the best of the year in each age group wins $50,000 -- and the very best male and best female success story of the year get $250,000!

> Club TV channels: This is the only place where TV is all about fitness, weight loss and wellness. Multiple channels in development feature programming featuring the community - where YOU are the star, plus exclusive video tips from our celebrity trainers, thin kitchen cooking shows, style segments (and from time to time some stupid stuff only I would think was worth the effort.)

> The Discount: Club members save 10% off all their purchases through the MDB website. Coaches save 25%.

> Support from Coaches: All members have access to a personal coach who's job is to make sure you know how to get the most out of the club, and to help you get the most out of every product you purchase. (That's how easy coaching is... and when someone on your team succeeds, you'll feel like a proud parent watching your kid graduating with honors)

The Coaches:
Coaches are our elite customers. They get it. The do it. And they help others. The best description of how I want coaches to look at coaching Beachbody customers is written in a blog post called The Three Keys. I know this is cheating, because that's a couple thousand extra words right there)

In short coaches should:
(1) Live the healthy Beachbody lifestyle
(2) Help support other people to live the healthy lifestyle
(3) Find other people who want to do #1, #2, and #3

Other coach benefits include:

- The benefit of income motivation to get them to keep consistent with their own transformation

- A fixed 25% discount off everything for sale at Million Dollar Body (which is most everything for sale at Beachbody)

- Early-bird release dates. Coaches have access to new Beachbody product first, and ALWAYS at the lowest price.

- "Emerald" coaches get assigned customers through our other Beachbody marketing activities, so they're really no selling required, only supporting and motivating.

- Coaches get $430 worth of our products for $199 if they buy the "Showcase pack" within 60 days of joining.

- Each month Coaches compete in the monthly "Top Coach" competition to qualify for a free trip to Hawaii to participate in the MDB leadership summit and commercial production. Top Coach is judged on product sales, coach recruitment, progress of their team, and participation in WOWY, etc.

- Coaches get commissions on their customer purchases, plus bonuses based on team volume

- Checks are paid WEEKLY!

The Products:
- Club members get 10% off everything at Million Dollar Body, Coaches get 25% off.

- These are the same products sold at Beachbody.com and on the company's TV advertising. Through member/coach discounts they are sold at the lowest prices anywhere.

- Emphasis is on consistency, so "Home Direct" delivery of supplements is recommended.

The point of all this, the club and the coach network is consistent success: Giving people the same body-transformation motivation which helped me get ripped for the first time in my life with Power 90 and P90X - because my business depended on my transformation. And in turn, we're building a network of support that is unprecedented.

That's what this is all about -- and if helping others and income motivation might help you succeed where other weight loss programs have not, check out Beachbody's at MillionDollarBody.com!

Obesity is "Socially Contagious" According to New England Journal Medicine Study

According to a study published in the New England Journal of Medicine, it turns out that hanging around people who don't workout and don't watch what they eat creates a higher likelihood that you would be obese...

Interesting news that actually supports what Beachbody and the Million Dollar Body community is all about... We could make a big deal about this for ourselves. We could celebrate this as incredible validation of the importance of belonging to our club and our community. And to a degree, this study is valuable to people who wonder why the club matters to so many thousands of customers.

But ultimately, it also can take your eye off the ball. Because we are not a product of environments as much as we are a product of our own choices, at the individual level. This study really underscores the importance of a person's own accountability to live in a way that enhances life with every decision. If you want an outcome that will serve your health and happiness, it is your responsibility to make certain choices. Your friends can sway your inclinations, but you are the person that chooses to "push play" or to eat portions that support your goals.


Don't want to be obese? You need to make choices that enhance your body's metabolism and ability to stay lean.


Want to have more energy? You need to make choices which enhance your ability to be energetic.


Want to live a life with less stress? You need to make choices which enhance your ability to stay relaxed.


I can remember in grade school when all the kids were investigate smoking. My choice not to participate helped me avoid that trap. I'm proud of that choice. It had nothing to do with my surroundings. It was my choice.

That doesn't mean I hit all the marks I want. I have a lot I want to improve and achieve. Whenever I get into the "blame game", frustrated by my own progress toward goals I've set, I spend time assessing and readdressing the achievement of my "dreams" and make sure I don't overlook the basic decisions that undermine my ability to achieve them. Usually there is ego involved in self-defeating decisions. But at the root of it, I don't need a study to help me blame something outside of my decisions for the outcome. I just need to look at my own decisions.

So, yes, it is exciting that there is a study validating that I will tend to create a life like the people I associate with. But at the end of the day, what REALLY matters is whether I am truly accountable to my own choices; and knowing that there are ALWAYS consequences from my choices. Whether we are fit or not, ultimately the people around us get neither the blame or the credit. The accountability is our own.

Malibu's Beachbody Beach House

Malibu has a new hot spot this summer, the Beachbody Beach House on famed "Billionaire's Beach"!

This is a little PR opportunity created to get the word out about Beachbody by Janna Rochelle. She makes sure that at each event, we showcase our products in front of the Malibu paparazzi while celebrities get a little sun.

If you want to follow the action, the best place to visit is the Beachbody Beach House page on MySpace. That's where Amanda, the Product Partners "PR Pixie," keeps all the latest events and media loaded so you can see who might be spotted next sitting on a Beachbody swiss ball.

(Hilary Duff - pictured here, was first!)

We've seen beach house mentions in US Weekly and all over the Internet, and for the rest of August we'll be having celeb workouts with our trainers which should make for some interesting media.

The fun part is watching the online videos and seeing if you can spot someone drinking a P90X Recovery Formula shake or reading the back of a Hip Hop Abs DVD inside the house in the background.

Swimsuit Challenge - One Month To Go!

One month left to prepare your body (and your photo) for the Labor Day swimsuit challenge! I hope you continue to give it your best -- eat smart portions, push play everyday, and are really going for it! Then around Labor Day, we want to see as many new swimsuit photos submitted as your WOWY image (click on "Other Tools" in WOWY and at the bottom there are directions to upload the new photo) to fill WOWY up with with summer success!

Yesterday, I got to speak to the crowd of 270+ at Chalene Johnson's Turbo Camp, and based on the workout schedule they had for the next couple days, I am certain there will be some rapid "Beachbody progress" from that group. It was great to see so many of our coaches and customers at the event. Based on what I've heard so far, I am certain we will add even more coaches from this enthusiastic crew and see some swimsuit challenge success stories!

While you're at the swimsuit challenge, it's worth noting that MySpacer and MDB Coach Joey started his own new challenge as of August 6th which is pretty cool. "The 300 Challenge". He's challenging his team to do what it takes between now through Oct. 31st to get their Halloween costume ready -- their own bodies!

If you saw the movie (or the poster for) "300", you've seen how the main wardrobe in that films was a ripped set of abs... So in the next 90 days, Joey and his team are focused on the healthiest (and perhaps least expensive) Halloween costumes ever. Great idea Joey! THAT'S GREAT COACHING!

But for now it's still about the swimsuit challenge -- so keep pushing play -- and send your photos soon!