Wednesday, November 10, 2010

It Does NOT Pay To Steal P90X!

Proof again that it doesn’t pay to try to rip off Beachbody. Beachbody recently received a default judgment in excess of $2.1M ($2,150,000.00) against a counterfeiter. Several months ago, Beachbody began investigating a resident of New York, and learned that this individual had been dealing in counterfeit Beachbody products, selling more than 125 units of P90X. When we went after him, his lawyer foolishly told us to take a hike and asked us what we would really do.

Not being a company to allow its amazing products to be ripped off and then told to take a hike, we filed a complaint in the United States District Court seeking damages and injunctive relief. The judge noted the willful infringement and awarded Beachbody $2.15 million in damages to send a message (and even threw in an addition $5,600 for attorneys’ fees).
We intend to enforce the judgment and send a message that Beachbody will not tolerate any theft of our intellectual property.

This is just one of literally hundreds of investigations and complaints that Beachbody undertakes each month as part of its anti-piracy efforts, and hopefully will convince other counterfeiters that Beachbody simply will not rest when it comes to protecting its valuable products. We want the entire piracy community to know that will do everything possible to prevent counterfeiting, and will continue to take action against those that deal in counterfeit Beachbody products. Huge credit to our entire Legal and Anti-Piracy Teams who are dedicated to tracking down and nailing the counterfeiters and pirates out there trying to steal all of our hard work!

To report any pirated or counterfeit Beachbody products, please email: piracy@beachbody.com



24 comments:

Keith Tasker said...

How great to hear about one of the bad guys going down! Beachbody products should never be devalued by crooks and wannabes.

That One Girl said...

FANTASTIC!! You have no idea how many times a day I see people asking about pirated copies of P90X on Twitter!

Tom Massmann said...

As a film / video producer myself, I am REALLY HAPPY to see this happen to these schmucks!! A lot of hard work, creativity, time and money goes into producing a video, and when someone STEALS (yes, it's theft), that from you and every person who worked on that project, they should be subject t FULL prosecution!

Let's not forget that Aside form STEALING... Most of these pirated DVD's are second rate at best! Grainy, hard to view, no chapters, etc... Some are even sold as "exactly like the 'REAL' videos" but when you get them, they were simply videotaped from the TV. And what recourse do you have? Nothing! Why? Because you purchased an illegal video from a THIEF!

My hat's off to the entire Legal-Team and AntPiracy teams at Beachbody, who are dedicated to put these counterfeiters out of business and NAILING them with jaw-dropping FINES and punishments!

To those of you buying these pirated DVD's? Watch out! There is a reason why these videos are cheap... in EVERY sense of the word!!

jim said...

BAM!

Jamie Gaymon said...

Carl,
It's great to see the company take such an active role in stomping piracy against Beachbody out. I don't think everyone truly grasps what a serious problem this is, and how damaging it can be to our business. Kudos to you!

Jamie Gaymon

Beachbody Coach Will said...

Rock on Carl! Way to get em!

P90x Fan! said...

Nice work Carl! p90X all the way!

Brian Jonson said...

Glad to read this! I agree, people who "lend" their product to others so that they can copy it are thieves. It's that simple.

top_dollar2000 said...

Way to go Team Beachbody! It is a shame but it is true Technology has surpassed Values...

Lisa Decker Griffith said...

Thanks so much legal team for protecting the value of these amazing Beachbody products! When people order the REAL P90X, they get more than just a few great workouts, they join a community of support like none other! Kudos to you for a job well done.
Founding Independent Beachbody Coach,
Lisa Decker Griffith

Cindy Ward said...

It is so sad that so many people do not have morals these days. :( Thank God for all that Beachbody offers! Great post Carl!

JSGTPD said...

I absolutely LOVE this! I own a videostore in Canada and our biggest competition is Piracy.

Thank You Beachbody for having the balls do take on these thieves, yet another reason I am proud to have completed my P90X program and lost 60lbs.

Darci said...

That's great news. What people tend to forget is that Team Beachbody is more than just a DVD workout company. P90X is more than just a workout you do in front of your TV. It's a total lifestyle change and when you get a pirated version, you are only cheating yourself!

Trainer T.s Fitness said...

Waaaay to go!

All products should be protected because everyone looses when this stuff takes place.

Brad Mills said...

I was happy to hear that BB got a judgement against a counterfeiter but then I saw the guy only sold 125 units...

I hope BeachBody is not going to try to collect on that judgement...

2.15 mil to some guy who sold 20k worth of p90x discs is pretty harsh...that could destroy his life.

Garmin Forerunner 205 said...

Great stuff! Go get them guys! On the flip side, the fact that some would want to counterfeit your products is a great compliment to the quality and usefulness of your videos! I love my P90x!

Amy said...

Take the pirates DOWN!! Booyah!

thomas mikkelsen said...

Thanks to all at Beachbody! Carl Daikeler to Jon Congdon to Jonathan Gelfand...one word INTEGRITY!

Jay said...

Ahhh.. To one day soon hearing from a potential customer. I have come to you because there is nothing better than the "original workout programs you and your company offers! :) Thank you Carl and your team for pushing forward to protect our great products and businesses!

Neil Koehler said...

Awesome!

Ash said...

Just a thought - wouldn't it be wise to have the Beachbody products on disks that are unable to be copied?

Anonymous said...

I would have to agree with Brad Mills, the 2.15 mill $ is completely insane and out of this world!ONLY in USA and that's just sad!

screwdestiny said...

Wonderful! It upsets me every time I hear someone say, "I think I want to start P90X," and I try to tell them that I can show them where to buy it and they're like, "Oh, I'll just get it on eBay 'cause it's cheaper." And then they don't care when I tell them that they'll probably be getting crappy copies. Some people just don't get it...

Dan Tenneson said...

Plus there is something that people don't really take into account- you value something less if you get it for free or at an extremely reduced price. In my opinion, if someone buys the genuine P90X at retail, they value it more and will follow the program BECAUSE it cost as much as it did, whereas if it was cheap or free, they don't care as much, not to mention P90X ordered through Beachbody has a 90 day guarantee. Beachbody has the best guarantees on it's products in the industry, bar NONE!