Friday, April 27, 2007
The Drive for 500!
That means in addition to the normal WOWY prize of up to $1,000 for the day, there will be ANOTHER $500 prize to someone working out between 10AM and 11AM Saturday 5/5 -- cinco de mayo!
The goal is to break the current WOWY record of 331 from 2006, and hit a new all time high of over 500 people working out at the same time -- it's the "Drive for 5 -- hundred!"
I am hoping all of our MDB coaches will participate and use this event to find a friend or family member that wants to make the last dash to summer by saying to them - "Do It With Me!", and maybe you, or they - will win $500 - So I'll see you Saturday!
Tuesday, April 24, 2007
P90X Ch 21. The Quest Group
We launched a second, larger test group to validate the results of the corporate group. People of all ages with all sorts of jobs stepped up, and took on the challenge that is the X!
Wednesday, April 11, 2007
P90X Ch 20. Week Nine
Here's where the results start to show, and it takes extra grit to look in the mirror, see great results, yet not be satisfied. Here's where you push yourself to get truly ripped!
Friday, April 06, 2007
"Do It With Me"
These are actually Beachbody customers, who raised their hands to participate in this revolution in peer support, and now they are already being rewarded for it. As they will from here forward, week by week.
Some look at my launch of the Million Dollar Body game and Network and think it's simply a sales ploy. "Prizes and network marketing, two classic ways to drag people to another get-rich-quick scheme."
Look beneath the surface, and see that it's dramatically different.
Other MLM businesses push meal replacements and miracle pill solutions alone to help you try to lose weight while they completely shred your metabolism (they never tell you that until it's too late). We are promoting a holistic approach to real body transformation and unparalleled peer support. If a coach gets rich by working Million Dollar Body, that only means they are helping more and more people use all the tools they need to succeed; fitness, along with healthy supplements, meal replacement strategies and portion control!
There's a real obesity problem in this country -- over a hundred million people are living it. Maybe YOU used to live it. At Beachbody we know that when people network together to get results, they succeed. That's why we aren't expecting coaches to sell. All we want coaches to do is look around at the face of obesity and frustration in their own neighborhood, and be the first to say, "I know how to lose weight and get in great shape. It's easier than you'd think. It doesn't cost a lot of money. Do It With Me."
Imagine someone who is intimidated by the prospect of trying to lose 30 or 40 pounds. You know they can succeed in 90 days with Power 90 and the right meal replacement strategy and then get absolutely ripped with P90X. As a coach, all you need to say is "Here's what you need. Do It With Me." You get in shape. They get in shape. Everyone wins.
You show up in WOWY. You set a workout schedule. You make sure you're getting the right nutrition. You help each other watch your food choices. And you both succeed.
Do It With Me is a promise of mutual support.
Imagine if you're a coach and you're contemplating another flight of Turbo Jam or Hip Hop Abs and that some of your friends would like to be swimsuit ready for the summer too. "Do It With Me" is the perfect simple invitation. You're not selling. You're offering enthusiasm and support. You are caring about people enough to invite them to "Do It With Me."
Imagine if you and a family member are both thinking about losing weight, but you need something to drive you. You both decide to enter the Million Dollar Body Game each month for a year, submitting your photos and stats each month as you compete for the monthly and annual prize. And if either of you wins, you split the money. Just an idea, that all starts with; "Do It With Me."
There are plenty of gyms and weight loss centers out there. But still people are getting more and more obese. What's missing is a friend who is willing to step up and say "Do It With Me," who will then keep that promise. With the commission structure compensating MDB coaches, now there's even a financial reward to keeping that promise.
One by one, people will succeed. And that will inspire more success. That's how this obesity trend will turn around.
AND THAT'S WHAT MILLION DOLLAR BODY IS ABOUT!Who do you know that could use a friendly invitation and support to start their transformation? Next time you are planning another phase in your fitness, think of who you know that might want to join you online to get results step by step with your support. And keep this phrase in mind: "Do It With Me."
I intend to be in great shape this July, by completing all our workouts one by one, taking my supplements (especially BB protein, Recovery Formula and P90X Peak Health multi). I am not doing it alone -- I am being supported by the greatest fitness community on the planet. I want to see more and more people engaged in, and enthusiastic about what is possible when they commit to achieving incredible results. And I am inviting people one by one to get involved, to get in shape, and to earn money for helping us turn around this trend of obesity.
But since I can't do it alone, I need you to step up, do your workouts, and help other people get committed to their results as well. I need you to Do It With Me.
Now that I've seen what people get out of this, on all levels, I can promise you, your rewards will be substantial!
P90X Ch 19. Week Five
Where are you in your P90X transformation? You'll see here not everyone is created equal when it comes to form and intensity. Ian gets "worked" by Tony at the end, and it was a great part of the process to see that not everyone "Brings It" the same. But everyone can improve and everyone can get there with focus.
Thursday, April 05, 2007
My Beachbod-a-thon Suspended
My Beachbod-a-thon will be suspended for a couple weeks while I try to heal a beat up arm. Last week I went in for the annual physical, and the girl who took blood tapped a different vein than the little one inside the elbow - and she must have been using a bendy straw instead of a needle, because it was brutal. A day later my entire elbow was black and blue... internal bleeding. It's slowly turning to black, blue, yellow and green. But as I was going to stop with the Beachbod-a-thon, I muscled through another week even though it was painful.The pain has only gotten worse, so I think in the process I pulled a muscle or two in that region. I'm not sure if you can see it in this photo, but the color is dark, and the pain is significant!
So I am going to suspend my DVD per day promise for a couple weeks. (It doesn't hurt that this will also coincide with my honeymoon I suppose.) But the truth is, I need to heal this thing so when I get to the P90X phase of the Beachbdo-a-thon I can do the pull ups. I hope the healing helps so I can get back to it by the 24th of April.
Too bad... I was just starting to get good a Yoga Booty Ballet. I'll be back though!
Wednesday, April 04, 2007
A WOWY Birthday party
I will be travelling that day, so I am not sure I will be able to make it, but I hope as many people as possible will participate and make it the biggest Turbo birthday party in history!
Please join me for a workout in WOWY at MillonDollarBody.com on Saturday, Apr. 21 at 9:00 AM CT! I am turning 47 today, and I want to eat my cake! come help me celebrate. ;]
xoxoxo, sully
I'm scheduled to do: Turbo Jam®/Cardio Party
I look forward to seeing you in WOWY!
Your friend, Sully
Saturday, March 31, 2007
P90X Ch 18. "Aaaaah!"
This is one of the best chapters! It's when Tony and the test pilots first break into the P90X program -- this is a classic, and worth forwarding to anyone who needs a little inspiration. BRING THIS!
Thursday, March 29, 2007
P90X Ch 17. Testing begins
P90X workout testing get started, where Jon Congdon (the Prez) and the others go through their P90X pre-tests
Saturday, March 24, 2007
The Beachbod-a-thon Continues!
It has been almost a month of my marathon of a different Beachbody routine each day until I've done them all (around 110 when I started). The Beachbod-a-thon is getting longer as time goes by too, because we're just about to release four new titles from Debbie Siebers, and it's possible some other new titles will be read before I get done.
I haven't figured out how to get the video thing happening in my garage/gym yet, but I promise my Yoga Booty Ballet and Turbo Jam is laughable. Stay tuned - I'll post something soon.
For anyone following along, a couple days I doubled up because I was getting impatient, but so far these are crossed off the list after 24 days:
HO' ALA KE KINO
GREAT ABS GUARANTEED!
GREAT ARMS GUARANTEED!
GREAT BUNS GUARANTEED!
GREAT BODY GUARANTEED
GREAT STRETCH GUARANTEED!
THIN THIGHS GUARANTEED!
THIN THIGHS/GREAT ARMS
TONY+THE KIDS
FAST 10 FOCUS: CHEST/BACK
FAST 10 FOCUS: BICEP/TRICEP/SHOULDER
FAST 10 FLEXIBILITY
FAST 10 FAT BURNER
FAST 10 FOCUS: BUTT/THIGH/ABS
KATHY SMITH PROJECT YOU: FOUNDATION (T-36)
KATHY SMITH PROJECT YOU: PILATES CORE (T-29)
POWER 90 SCULPT CIRCUIT 1-2
POWER 90 SWEAT CARDIO 1-2
POWER 90 AB RIPPER 100
SLIM IN 6 START IT UP!
SLIM IN 6 RAMP IT UP!
SLIM & LIMBER
TURBO JAM LEARN & BURN
TURBO JAM 20 MINUTE WORKOUT
YBB BEGINNER THE REHEARSAL GUIDED MEDITATION YOGA BOOTY BALLET TOTAL TONING BASICS
P90X Ch 16. Time to Produce
At this point, we were getting impatient, so the pressure was on; PRODUCE THIS PRODUCT!
Wednesday, March 21, 2007
P90X Ch 15. Food plan, "Soup to Nuts"
Diet guru and author Carrie Wiatt designed the food plan for P90X to support three goals -- shedding fat, building muscle, and maintaining energy. "Soup to Nuts", as they say.
Saturday, March 17, 2007
I love seeing new people in WOWY
P90X Ch 14. The DVD Cover Shoot
With a physique like this, you'd think Tony would enjoy a day under the hot lights getting photographed... think again!
Thursday, March 15, 2007
Ava's Sick Day
9 AM
Vitamin C
2 Prunes
Glass of water
11AM
Vitamin C
Pineapple bowl
Spoon of medicine
Glass of Water
Math practice12:30 Lunch
Scrambled eggs
Toast
Glass of Water
1:30PM
Read outside in sunshine - Vitamin D
Complete 3 book reports for school
2 PM
Vitamin C
1 prune, 1 plum
Glass of water
4PM
Vitamin C
Snack - Sprouted Pumpkin Seeds
Glass of Water
Practice sight words6PM
Dinner
Glass of Water
7PM
20 minute hot bath
Spoonful of medicine
Vitamin C
1 Prune
The other spot
The good news is, if you do Slim in 6 or Power 90, you are actually strong enough to lift the seats, or trim enough to fit into a Prius.
Debbie Siebers and Ford Challenge Commercial
Long story; Tony Horton was called into audition for a Ford commercial that needed two fitness trainers. Becuase he's a super nice guy, he gave me the information so we could see if Debbie Siebers could give it a try too. The project was on a tight timeline.
They auditioned and BOTH got "called back" for last looks. Unfortunately, though, when they called Tony, was at our office outlining new videos in a marathon meeting and his cell phone was off. Sooo, Debbie got the gig, and good guy super Trainer Horton missed the call.
Bottom line though, Tony congratulated Debbie, continues to work on some new videos and the revised Power 90 infomercial, and here are the spots with Debbie.
Wednesday, March 14, 2007
P90X Ch 13. Health Crack!
The planning continues... Wonder if the P90X Peak Health Formula is a good product? The supplements are coming together!
P90X Ch 12. A Lotta Workouts?
This is where the "making of" is really behind the scenes. Not a lot of glamour setting a date to have the workouts locked.
Becoming
Below is a post forwarded to me through the MDB coach's network. If you ever wondered if there is heart within the support community, on the boards, and the Million Dollar Body ranks, it's right here.
A new post from Beachbody Community > Community Message Boards > P90X!
Topic: Michelle & Hazel: Double Trouble
Marathon_P
Posted 03-11-07 05:04 AM
Sylvia,Go superstar, go!!! Congratulations on your progress girl!!! That's what this is about, progress and becoming. I think there is one thing I like more than running, becoming. Ally got me thinking about BECOMING, and I realize that I love Becoming. I can tell that you do, and that we all do. I think that is what we really do here, Becoming-X.
This is the X-style realization of more for each and every one of us. Michelle and Hazel becoming in the desert, you becoming at your 5K next weekend, Annie Bannie at her 10K, Ally with her 5K in May, Keith with his 5K, JD with his triathlon with Hazel and Michelle, Tracy with her 5K, Diva with her 10K. Sylvia, you are on fire and making progress and that is THE celebration. And you are making progress towards your goals. YOUR GOALS. Your goals are YOUR responsibility, and here we have the strength to accept the difficult path of having such responsibility. Your goal is the star in the distance. Your goals are the flame in your heart. Your goals deserve exaltation, reverence, and celebration. For you.
Michelle honors hers, I honor mine, Hazel honors hers....but you honor yours for you. And then we all celebrate together. The more you realize this, the more you can let all comparisons with others drop...it will be enough for you to be responsible only for you, and you will revel in that: your becoming. Way to go girl. Next week is the 5K for you...the arrival of your goal. That deserves exaltation. Next week will be my 40th marathon on Catalina, more becoming for me.
We are each becoming, our own goals, stars in the distance, flames in our hearts, and we celebrate that together. But the 5K is infinitely more important than that island marathon. It has to be that way. Your goals are your sacred responsibility, your becoming. And I am here, we are all here, to celebrate with you like crazy when YOU get there. It is all about YOU though.
And that is the same for all of us here. Grab that 5K goal, hold it close, watch it shimmer. Then your triathlon goals after that. It's about your goals for you Sylvia, so no apologies, no shame, only exaltation and reverence for your own sacred goals, and joy in becoming who YOU have said you want to become. I am getting strength from watching you do this for my own becoming, just as I get strength from watching Michelle and Hazel becoming in the desert.Way to go superstar. I am so proud of you. I am so happy for you. It is so easy to give up on goals, and you never do. phil
Tuesday, March 13, 2007
P90X Ch 11. Maximize Your Benefits
Did you know there was a triathlon supplementation superstar behind the design of the P90X supplements line? Now you know!
Thursday, March 08, 2007
P90X Ch 10. The Birth of Confusion
This is a key meeting on the development of P90X -- this is where the X gets distinguished from Power 90. (And I have now realize that sideburns need to be trimmed more often than I thought.)
Week one... just a dent
Wednesday, March 07, 2007
P90X Ch 9. Yoga can kill you
Here's Tony and Ish... Ish has the Yogamojo that put the Xtreme into P90X yoga. Tony took what he learned from Ish and turned it up to 11.
Monday, March 05, 2007
My Kite Tube Crash
While I am progessing through the Beachbod-a-thon, doing each one of our videos until I've done them all, I wanted to share why I haven't been as consistent this year as prior years (until now): The Kite Tube Crash. My knees, ankles, and shoulders have not 100% since July, but I am hoping by this May, with the help off our DVD's and the MDB community, I'll get my body and full mobility back! This is what I mean by "life happens". You never know what could take your great transformation results and challenge you all over again. Trauma, for instance, can set off a set back. The key is, when you are ready, get back at it, and slowly, gradually, and in a healthy way - bring yourself back!
Saturday, March 03, 2007
P90X Ch 8. "Iraqi War Squats"
Some moves made it into the X, some didn't. Ya gotta see the cirque du soleil stuff at the end!
Friday, March 02, 2007
P90X Ch 7. Daytime Blonde Batgirl
Dreya Webber is a gymanst/fitness superstar with the most intense core and abs you've ever seen. Many of the moves Tony learned in this visit made it to the P90X Core Synergistic routine (except for twirling down a piece of fabric, hurtling toward your death). Core Synergistics is probably my alltime favorite workout we've created to date. It's the kind of routine that you can feel everything working together. If you like to FEEL that you not only worked out when your done, but that you tortured the fat off your body - this is for you.
P90X Ch 6. Pilates part 2
Today when I was doing "Great Abs Guaranteed" in day two of my Beachbod-a-thon, I was shocked to see how we already had some Pilates moves in the routine. We were ahead of our time -- but I must admit Tony takes it to a whole new level here and in the final P90X videos.
Tuesday, February 27, 2007
P90X Ch 5. Pilates
Think Pilates is just for dancy girls? Tony incorporated some Pilates into the P90X program to maximize the waist-shrinking/ab flattening benefits of the program.
Monday, February 26, 2007
"Runners, on your marks"
P90X Ch 4. The Making of
Part two of the Kenpo exploration. If you're doing the X, you'll appreciate how crisp Wesley is when he goes full force.
Saturday, February 24, 2007
P90X Ch 3. The Making of
When creating P90X, Tony scoured the town for experts that would make the program extremely effective. Wesley Idol's Kenpo Karate studio was one of his first stops...
Friday, February 23, 2007
P90X Ch 2. "The Making of"
After we knew basically what we were going to create - an EXTREME fitness program, we informed the company that we were going to document each step to try and create something more real than any other infomercial on TV, and to show people just how real the development process is. That meant THEY were going to be a part of the production process too!
Plaid is the New White
Over a year, every day, until last Friday. When I looked at the shirts and decided, "I'm done with that." And I put on a new shirt.
One week later, today I walked into the office at 8:30Am, and by the time I saw about the fifth person "Hey Carl" wearing my personal uniform, I realized what co-founder Jon Congdon had put them up to: Virtually everyone in the company said goodbye to my outfit, by mocking it.
Monday, February 19, 2007
Coaching While The Site's "Half On"
The following is written on the tomb of an Anglican Bishop in Westminster Abby (1100 A.D):
"When I was young and free and my imagination had no limits, I dreamed of changing the world. As I grew older and wiser, I discovered the world would not change, so I shortened my sights somewhat and decided to change only my country. But it, too, seemed immovable.
As I grew into my twilight years, in one last desperate attempt, I settled for changing only my family, those closest to me, but alas, they would have none of it.
And now, as I lie on my deathbed, I suddenly realize: If I had only changed myself first, then by example I would have changed my family. From their inspiration and encouragement, I would then have been able to better my country, and who knows, I may have even changed the world."
Saturday, February 17, 2007
Chalene's Crew Got Mojo!
Ok... this blog is about to get more interesting with video. Who needs to read anymore. Ok. So, at the recent turbo shoot I overheard Chalene surfing YouTube. So I poked around the site, and found this gem. Anyone who think Turbo Jam is a bunch of blondes kicking and punching is about to get schooled. Chalene and her posse can dance. Who says getting ripped can't be fun?
P90X
This is the video I mentioned below. I am trying to figure out how to push video to this blog. Here goes...
Friday, February 16, 2007
"Daddy, where do extreme workout videos come from?"
The production department is digitizing and uploading the "Making Of P90X" videos which were created by award winning filmmaker Ned Farr. Ned followed us into all meetings, through production and design, and then assembled the hours of reality footage into an amazing series that show just how complex and challenging the development process can be. He then built them into the most compelling and unique infomercial ever created. Thanks to Ned's focus, P90X redefined the infomercial.
When a group of creative people are all determined to make spectacular videos, supplements, a very effective diet guide, and a game-changing infomercial, there will be fireworks.
Chapter One "Guys in Blue Shirts" went up on YouTube last night, and while the compression quality needs to be refined, it's still fun to travel back in time to the very first conversation we ever had with Tony Horton about the product. I think you'll enjoy it!
Tuesday, February 13, 2007
The 2007 Beachbod-a-thon

Sooooo - Starting March first, I am going to go for it. The count I've got so far is 110 titles. Not bad for a company that opened it's doors less than 100 months ago!
I was going to list the order, but instead I am going to keep it interesting, and pick the title randomly, so all eight of you who read this blog have something to tune into from time to time!
Actually, I will commit to starting with this title: Tony Horton's HO' ALA KE KINO ("Awaken the Body"). We shot it on the beach in Kauai during the second Hawaii trip, and it was one of the most difficult titles to name. I bought a Hawaiian dictionary to tinker with words and phrases that fit what Tony put together. It is actually one of my favorites for getting started, so that will be the title... March 1st... The 2007 Beachbod-a-thon begins!Here are the titles... but I will choose them based on the workout I need to do at the time. I'll try to post my schedule for the week from time to time. If I missed one let me know (Virginia!)
GREAT ARMS GUARANTEED!
GREAT BUNS GUARANTEED!
GREAT BODY GUARANTEED
GREAT STRETCH GUARANTEED!
TONY+THE FOLKS
THIN THIGHS GUARANTEED!
THIN THIGHS/GREAT ARMS
TONY+THE KIDS
FAST 10 TOTAL BODY
FAST 10 FOCUS: CHEST/BACK
FAST 10 FOCUS: BICEP/TRICEP/SHOULDER
FAST 10 FLEXIBILITY
FAST 10 FAT BURNER
FAST 10 SPORTS CARDIO
FAST 10 FOCUS: BUTT/THIGH/ABS
HIP HOP ABS TOTAL BODY BURN
HIP HOP ABS - HIPS, BUNS & THIGHS
HIP HOP ABS FAT BURNING CARDIO & SCRETS TO FLAT AB
HIP HOP ABS FAT BURNING CARDIO 2
HIP HIP ABS SCULPT 2
HIP HOP ABS TOTAL BURN 2
HIP HOPS ABS - LAST MINUTE ABS
KATHY SMITH PROJECT YOU: YOGA FLEX (T-29)
KATHY SMITH PROJECT YOU: UPPER BOD/ABS (T-43)
KATHY SMITH PROJECT YOU: LOWER BOD/ABS (T-43)
KATHY SMITH PROJECT YOU: FULL BODY CIRCUIT
KATHY SMITH NEW YOGA BASICS
KATHY SMITH FUNCTIONALLY FIT PEAK FAT BURNING
KATHY SMITH FUNCTIONALLY FIT LOWER BODY FIRM
KATHY SMITH WEIGHT LOSS WORKOUT
KATHY SMITH PROJECT YOU: FOUNDATION (T-36)
KATHY SMITH PROJECT YOU: POWER PUSH (T-43)
KATHY SMITH PROJECT YOU: LONG LEAN (T-57)
KATHY SMITH PROJECT YOU: PILATES CORE (T-29)
POWER 90 SCULPT CIRCUIT 1-2
POWER 90 MASTER SERIES CORE CARDIO
POWER 90 MASTER SERIES SCULPT 5-6
POWER 90 MASTER SERIES SWEAT 5-6
POWER 90 MASTER SERIES CARDIO INTERVALS
POWER 90 MASTER SERIES UPPER MIDDLE LOWER
P90X-CHEST & BACK
P90X-BACK & BICEPS
P90X-CARDIO X
P90X-AB RIPPER X
P90X-HOW TO BRING IT
P90X-PLYOMETRICS
P90X-SHOULDERS & ARMS
P90X-YOGA X
P90X-LEGS & BACK
P90X-KENPO X
P90X-X STRETCH
P90X-CORE SYNERGISTICS
P90X-CHEST, SHOULDERS & TRICEPS
POWER HALF HOUR AB BURNER
POWER HALF HOUR ARM TONER
POWER HALF HOUR BUN SHAPER
POWER HALF HOUR POWER STRETCH
POWER HALF HOUR THIGH TRIMMER
SLIM IN 6 START IT UP!
SLIM IN 6 RAMP IT UP!
SLIM IN 6 BURN IT UP!
SLIM IN 6 PACK
SLIM & LIMBER
SLIM IN 6 KEEP IT UP!
SLIM SERIES TONE IT UP!
SLIM SERIES FIRM IT UP!
SLIM SERIES SHAPE IT UP!
SLIM SERIES MIX IT UP!
SLIM SERIES TEAR IT UP!
SLIM SERIES COOL IT OFF !
TURBO JAM LEARN & BURN
TURBO JAM LIVE-REMIX-- BOOTY SCULPT & ABS
TURBO JAM LIVE FAT BLASTER
TURBO JAM LIVE CARDIO PARTY MIX 3
TURBO JAM LIVE PUNCH, KICK & JAM
TURBO JAM LIVE JAM 3-T
TURBO JAM 20 MINUTE WORKOUT
TURBO JAM KICKIN' CORE
TURBO JAM TURBO SCULPT
TURBO JAM CARDIO PARTY
TURBO JAM CARDIO PARTY MIX 2
TURBO JAM AB JAM
TURBO JAM LOWER BODY JAM
TURBO JAM LIVE-REMIX-- CARDIO PARTY REMIX
YBB LIVE COMPLETE BODY SHAPING
YBB LIVE GO-GO
YBB BEGINNER THE REHEARSAL GUIDED MEDITATION
YOGA BOOTY BALLET LIGHT & EASY
YOGA BOOTY BALLET YOGA CORE
YOGA BOOTY BALLET AM LATTE
YOGA BOOTY BALLET GODDESS ABS
YOGA BOOTY BALLET GODDESS BOOTY
YOGA BOOTY BALLET PAJAMA TIME
YOGA BOOTY BALLET TOTAL TONING BASICS
YOGA BOOTY BALLET ADVANCED FAT BURNING
YOGA BOOTY BALLET-SCULPT
YOGA BOOTY BALLET-ABDOMINALS & CORE STRENGTH
YBB LIVE HIP HOP & ABS
YBB LIVE BOLLYWOOD
Tuesday, February 06, 2007
Monday, February 05, 2007
The January Winners Are In!

Thursday, January 25, 2007
February Success Story Contest!
Thursday, January 18, 2007
A THOUSAND BUCKS!
Saturday, January 13, 2007
Thank You FTC!
There just is nothing better than achieving weight loss through fun fitness, simple portion control, and a peer support system that helps you stay on track. If you want to lose weight you need to balance calorie expenditure with calorie consumption to create a daily deficit. And if you want to keep it off, you have to support your metabolism with food and resistance training. That's the solution. Anything else is like borrowing a skinny suit for a weekend with the penalty of feeling lousy and gaining more back soon after. Can some supplements help you get results? Sure, in a supportive role to a healthy lifestyle. The pill pushers recommend diet and exercise in the fine print, when our community knows better. Bravo FTC!
FTC fines 4 diet pill makers for false claims
Marketers of popular weight-loss drugs misled consumers, FTC says
The Associated Press
WASHINGTON - The Federal Trade Commission on Thursday fined the marketers of four weight loss pills $25 million for making false advertising claims ranging from rapid weight loss to reducing the risk of cancer.
FTC Chairman Deborah Platt Majoras said the products would remain on store shelves, but that the companies would have to stop making the false claims.
“What we challenge is the marketing of the claims,” she said. “The marketers are required to back up the claims with the science and if they can’t do that they can’t make the claim. But we don’t ban the products from the shelves.”
The FTC investigated a variety of claims made — including rapid weight loss and reduction in the risk of osteoporosis, Alzheimer’s and even cancer, Majoras noted.
Fines were levied against marketers of Xenadrine EFX, One A Day Weight Smart, CortiSlim and TrimSpa.
Telephone calls to the marketers seeking comment were not immediately returned Thursday.
Majoras said that some of the money paid as civil fines would be returned to consumers. “We always try to get money back when consumers have been deceived,” she said. “In this instance I’m pleased to say that I believe we’re going to get millions back from some of these products to be able to return it to consumers.”
The largest fine was levied against two marketers of Xenadrine EFX, made by New Jersey-based Nutraquest, Inc., formerly known as Cytodyne Technologies. The marketers will pay at least $8 million and as much as $12.8 million. A federal lawsuit has been filed in Newark, N.J. The marketer was identified as RTC Research & Development, LLC, based in Manasquan, N.J.
A $12 million fine was assessed against seven marketers of CortiSlim and CortiStress. The marketers were identified as Window Rock Health Laboratories, based in Brea, Calif.
The Bayer Corp., based in Morristown, N.J., will pay a $3.2 million civil penalty to settle the claims and agreed to stop ads that say the multivitamins can increase metabolism. TrimSpa, based in Whippany, N.J., will pay $1.5 million.
Placebo more effective Majoras cautioned the estimated 70 million Americans trying to lose weight not to turn to pills.
“You’re not going to find weight loss in a bottle of pills,” she said.
She said the FTC investigation found that the marketers of Xenadrine had a study that said those who took a placebo actually lost more weight than those taking the pill.
“They not only didn’t have studies to support the claim, they actually had a study that went the other way,” she said.
Some of the products marketed their claims through infomercials or celebrity endorsements. Anna Nicole Smith, for example, has endorsed TrimSpa.
“Testimonials from individuals are not a substitute for science,” Majoras said. “And that’s what Americans need to understand.”'
Friday, January 05, 2007
Our First $1,000 WOWY Winner!

What a week! Yes, we're still ironing out/testing some issues with the Million Dollar Body site to get it all live, but in the meantime, WOWY is on fire.
1,179 people worked out in WOWY yesterday -- I think that's a record. And we seem to be adding 100 or more new participants a day this week.
It doesn't hurt that people have started to see that we are truly giving away real cash and prizes, including $1,000 to our first "mystery day" winner, member "2007HIBride!"
One thing I've noticed working out this week is how important it is to be a member of a few select WOWY groups. That way, when you log in to workout, you're grouped with the same people, and you start to see who is working out in the same hour as you. The group "Turbo Jammers" is the most dominant right now, but "Slim in 6 Newbies" and "MySpacers" are making a strong showing. The "Agent Xers" group has the most consistent WOWY turnout per member, and is likely to be the most help if you ever get surrounded by thugs in a dark alley.
The judging has begun on the first MDB Club success story contest where we'll be giving away $26,000 to a group of eight winners for January, including $10,000 to the best male and the best female success story of the month! Once the final tallies are in from the judges and the announcements are ready, we should have the first big reveal in early February. Meanwhile, make sure to keep your member page updated and submit your before with a current (taken that month) after-photo by February 1st to be considered for the February contest.
Things are happening! And I am looking forward to seeing the WOWY numbers grow as more of the community catch on to the reality of how easy it is to log in and be eligible to win the daily contest, and how helpful it is to have a close-knit group of buddies to look for you online each day.
For that matter - I'll see you in WOWY at 7AM PT Saturday!
Monday, January 01, 2007
Why Are You Working Out Today?
Carl,
You've started a new workout program on January 1st since you were 14. Some years you've gotten in shape, for a while. Some years you didn't. Each year you learn.
Today you are working out for three reasons:
1) To feel good, to be healthy and lean.
2) To show other people that it's possible to make fitness a part of a very busy life.
3) To build your business on a wave of individual involvement. It starts with you.
This is a big year. Put the music on. Let's get started.
Bring It,
Carl
Thursday, December 28, 2006
IT'S ALIVE!
Today we are wrestling with the many surprises and glitches that happen when you fast track a technology overhaul like this.
It's actually a great week for it since so many people are away, eating, drinking, not thinking about fitness this week. And the pressure is on to get all the functions working as well.
But here's the real point: The Game IS ON! Get out your DVD's and meal planner and rev up your transformation! (And help other people achieve theirs!)
That means:
1) Make sure you surround yourself with support to workout in WOWY every day for your chance to win $300, or $1,000 on the WOWY mystery day. (Inviting people to workout is the best way to add a little pressure to yourself to "push play" instead of the snooze button!)
2) Club members, if your before and afters and success story is all in place on your profile page, make sure to submit it on January first 2007!!!! We're giving away $26,000 to the best transformation stories in four age groups, including $10,000 to the best male and female success stories of the month!
Like I said, a lot of the links are still being activated while the site is still in its "beta" format. But I can already tell you from the feedback this morning, people are excited to workout and play this game! It's on!
Don't forget to enter your success story by the end of the day January 1st!
Sunday, December 24, 2006
The Miracle CEO Weight Loss System
These are my personal before and after photos from July 2000 when we created Power 90. It's literally the first time in my life I stayed consistent with a fitness and weight loss program and got in REAL shape.
Besides being a great program that made it simple for me to get results, what helped me stay consistent was the additional factor that, as CEO of Beachbody, my results could help inspire a lot of other people.
If the CEO did it, potential customers could see that they could achieve the same with this program. And they have, by the thousands with Power 90 and our other programs.
My CEO motivation was to become a "walking billboard" for the business, and it occurred to us that my CEO-motivation to succeed could be replicated by other customers if we created a "business opportunity" model making customers the CEO of their own fitness and weight loss store. The result is The Million Dollar Body Network - where customers become coaches, with their own storefront, a steady flow of prospects, and the best pricing on the most visible fitness systems on television.
What is exciting about that is, there is no shortage of prospects. We hear a lot about the growing epidemic of obesity. 60 Million people in the US qualify as "obese", and tens of million more as overweight. Now with your participation on this new level, by finding your inner CEO-motivation to succeed, we might have enough incentive to replace the epidemic of disease and debt with an "Epidemic of Fitness, Health and Wealth".
The Million Dollar Body Network (MDB) is an exclusive peer-to-peer business opportunity giving coaches a commission for helping us keep new customers on track and for generating sales of Beachbody's products. It is a bold initiative in an industry that is hypnotized by its thinking the only marketable solutions are gym memberships, equipment gimmicks, and diet fads. In this way, I hope MDB will represent a redistribution of millions of dollars of wealth from gyms and fad brokers to the people who do the REAL heavy lifting of motivation; To the customers-turned coaches who help people to keep pushing play and eating right each day!
That's how MDB is the first network marketing business of its kind - rewarding members for getting results through the Million Dollar Body Game, and rewarding coaches for helping every individual stay with it, to stay true to their desire to get lean and healthy!
The only people that lose in this scenario are the ones who still don't get it, who continue to chase every miracle pill or diet fad expecting to get different results. The MDB Network is about encouraging participation in what works: Fitness, proper nutrition, and peer support. That's the combination that has lined the walls of Beachbody with incredible success stories.
Peer support works. Whether you are trying to change how you eat, get active, quit smoking or change any stubborn habit, by surrounding yourself with people who help you stay on track your odds of success are a lot better than if you try to go it alone. And MDB was borne from a desire Beachbody co-founder Jon Congdon and I share to increase the role the community plays in helping people find those like-minded people. We've seen over and over again that the customers who have the most dramatic transformations tend to be those that seek and provide real peer support within the message boards, WOWY, and the MyBeachbody Club (soon to be Million Dollar Body Club.)
Imagine how the momentum of real lifestyle change could build if more people were helping each other achieve their goals, and this simple and effective model really catches on! If you see more people around losing weight, and earning a substantial paycheck each week for doing so, wouldn't you be motivated to become a coach, keep pushing play, and become your own walking billboard too? Now you can see the epidemic I'm talking about!
The management team of MDB, led by experienced network marketer (and now Power 90 enthusiast) Chris Simonian knows the important balance between business opportunity and the legacy of non-judgmental support within our community.
Nobody wants to be out of shape or overweight. But a closet full of meal replacement powder is not the answer to long term weight loss. That's why our solution is so marketable where people are otherwise suspicious of peer-to-peer marketing. We know our model actually works. And if you've done it, the proof stands undeniably right in front of you.
That's an easy sell, and a healthy, worthwhile sell.
Here's a note I got from Anne Dovel, an incredible Power 90 and P90X success story and her reaction to the Million Dollar Body concept:
Dear Carl,
I have so much to say, but know you are really busy. So, I'll try
to keep it short! We've been in networks before and the last time, I just
said....never again.But then MBD comes along and it's something I've been doing for years now. And finally a network has a product that I can and do believe in with all my heart. I can be myself and do something I find truly rewarding for my family and for others around me. What's really cool is I know the product. I know the struggle and the rewards.
Deciding to be a part of this was like putting on a nice pair of running shoes. The fit just feels right.
Thanks.
Anne Dovel
We are committed to making the pursuit of fitness, proper diet, and peer support more interesting and rewarding than ever. And the people that help us build this into a national, and then international revolution, are the people who deserve to be rewarded; a legion of coaches, helping people stay on track.
When was the last time you participated in a real revolution? It only happens if you participate, on the individual level. If you keep pushing play. If you pursue good nutrition. And if you help others use these tools to do the same.
As Beachbody continues to attract millions of customers in 2007, we're asking MDB coaches to help those new customers set their start date in WOWY, and then to follow through to achieve their goals. No hard selling. No inventory. We're rewarding coaches just for getting their own great results and helping new customers get the most from the program. That's the win here, for everyone. And that's the point of the Million Dollar Body Network.
Whether it's to earn a few extra bucks (or a lot of extra bucks), or to give you the discipline to lose a few extra pounds (or a lot of extra pounds), I really do hope you get involved. We need you. This trend of weight gain needs you.
Of course, the message boards, WOWY and club are still available without engaging in the network. But from my CEO perspective, I know the prospect of creating a scalable business opportunity was exciting enough to push me to get me in shape. I bet it could do the same for you and millions of others.
We'll be publishing the first group of coaches soon, and hopefully kicking the doors open to the business opportunity by January 1st to see a bunch of new "CEO's" make the health of their community, their business. 2007 is gonna be fun... let's watch dreams come true.
"It is one of the most beautiful compensations of this life that
no man can sincerely try to help another without helping himself."
~ Ralph Waldo Emerson
Tuesday, December 12, 2006
Great Vendors, Run By Great People
That fact is demonstrated by the effort made today by our West Coast fulfilment vendor, Imagine Fulfillment Services (IFS), a company which has been loyal, reliable, and which has acted more like a partner than vendor since we got started with them in 2002.
IFS founders Andy Arvidson and Jim Heffernan proved that not all vendors are created equal today when, in response to our holiday card (shown left) asking vendors to donate to Tunahaki instead of giving us a basket of cheese, chocolate, wine or other gifts, donated $1,000 to help the kids of Tunahaki build their new orphanage in Tanzania!
That's truly significant, because corporate holiday giving can be a nuisance, and most companies have carefully budgeted and spent their money to acknowledge the companies they work with.
I appreciate all our vendors, but this gesture was "above and beyond", and truly demonstrative of how lucky we are to be working with these kind of people.
To the extent others of our team have donated, I will add their names and information here, because we are so grateful to them for their service and their acknowledgment of our goal to help these kids. Of course, if YOU want to give, feel free to click here. It's good for a healthy jolt of holiday spirit that you can't get from egg nog, without a doubt!
Monday, December 04, 2006
Hip Hop, Beachbody Style
If you want a fun way to get incredible abs, we gotta hot one! I hinted about a program in development at the company beach party last summer, and now its almost here: Shaun T's Hip Hop Abs... our first comprehensive aerobic/dance dvd system completely committed to shrinking and tightening your waistline without a single crunch or sit-up!
We discovered Shaun a few years ago when he would substitute-train during the Project: YOU! test group. He is a regular instructor at one of LA's premier gyms where the line to get in on one of his classes starts forming as early as an hour before it starts. When Shaun teaches, people show.
Shaun also is one of the most in-demand dancer/choreographer/instructors in the world, appearing in a different country on a new stage every month.
In the last few years, Beachbody has experimented with the fitness and music combination, and learned from masters like Teigh and Gillian and their mind-body-spirit sweatfest Yoga Booty Ballet and Chalene Johnson and her calorie torching Turbo Jam. Music, combined with the right kind of movement can help neutralize your resistance to exercise because it's just plain more fun. Add to the that the constant desire people have to achieve great abs and it clicked. Shaun was the right guy at the right time, because when you see what he can do with his simple "Tilt-Tuck-Tighten" foundation for moving in a way that strengthens your core and abs, you'll feel like we did; like getting out of your chair and trying it for yourself! It's THAT fun, and you really will feel it in your abs like no other program!
At the test group we ran last summer, people who didn't think they could dance, much less get great abs, lost as much as 58 pounds (yes, for real, 58 pounds in a test group!). Good stuff!
Shaun T's Hip Hop Abs is going to (finally) make getting great looking, tight, ripped abs, FUN! If the test group was any indication, it might even make exercise addicting! And each DVD has a chapter on it where they take the exercise moves and put them into dance form.
We welcome Shaun to the Beachbody team, and look forward to launching the product in the next couple weeks!
Friday, December 01, 2006
Honestly, It's Not Easy

This morning, as so many mornings, I contemplated blowing off my workout, and blowing off those members I had committed to join in WOWY.
I hadn't slept well. My ankle, still healing from the summer tragedy on the kite tube was tight and painful, and the bed was alarmingly comfortable.
"What's one day?"
"Who's gonna miss me in WOWY?"
"I deserve the day off."
"Exercise in the morning just plain hurts."
That fricking inner voice is never exterminated. Lucky for me, I have the financial incentive of running the company to get me out of bed, because it's easier for me to promote fitness if I am walking the talk. Plus I have a stubborn/rebellious streak, that once I give in and really give myself permission to blow it off, my ego reverses on me and says "oh no you won't, you promised those people you'd workout this morning. Get up".
Once in my shorts and logged in, the momentum to make the workout count builds, but staring at the TV, there's still an inner fight going on.
"Screw it, let's watch the news.
"You're logged in so nobody will be the wiser."
Then I retort "Hit play you shmoe. You like feeling fit more than you like feeling lazy."
Over and over. Every morning.
As I get about a quarter into the workout, the bickering in my brain is so annoying that I funnel that energy into the workout, and by the last half I am generally cruising. But MAN it is not easy to get there.
I know I have shared similar experiences here, but as we contemplate some announcements in the coming weeks to help people get more motivated and to support each other, and as we look forward to the launch of the Million Dollar Body Game January 1st, I just wanted you to know that, even for me, it's the community and the desire to keep my end of the bargain to myself and you guys that gets me into that gym on the hard mornings. Thanks for being there for me.















