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"Are you kidding me?"
"Please, make it stop."
"Thanks to Tony, now I can chew nails!"
And my favorite... "Before P90X+ I didn't even know I had that muscle... Now I have two!"
I am the Chairman and CEO of Beachbody, LLC. This blog shares my perspective on our products, customers, and exciting growth plans.
"Are you kidding me?"
"Please, make it stop."
"Thanks to Tony, now I can chew nails!"
And my favorite... "Before P90X+ I didn't even know I had that muscle... Now I have two!"
I'm sure you're aware that childhood obesity is a real problem. According to the Mayo Clinic, over 25 million kids are overweight or in danger of becoming obese. And overweight children are at higher risk of developing: Type 2 diabetes, Metabolic syndrome, High blood pressure, Asthma and other respiratory problems, sleep disorders, liver disease, early puberty or menarche, eating disorders, skin infections and more.
When you think about it, it's a choice. Aren't kids are supposed to be out playing? And we as parents are supposed to be monitoring what they eat, whether it's at home or at school. But so many kids are TV addicts and so many parents don't have a clue how to eat for themselves, much less guide their kids' habits. And the proliferation of awful foods and sodas in school vending machines doesn't make it any easier. So what matters is how we make choices for our kids, and how we teach our kids to make choices.
Beachbody is getting more and more involved, mostly through the efforts of our MDB coaches who are taking matters into their own hands.
We've marketed Tony and The Kids for years, and now we're adding a title to the cause this January which will be fun step in the right direction:
Shaun T has a new workout coming in late January; Shaun T's Fit Kids Club, which includes two 25-minute workouts on one DVD with a fun wall poster that shows healthy snack tips and a kids-guide for reading nutrition labels. I think it will appeal to kids form age 5 to 14.
The release date is mid-January for MDB coaches and late January for everyone else.
If you have a kid in grade school, you know how frustrated teachers get at recess time on rainy days. I'm giving a copy of the DVD to my daughter's school and giving the poster to her classroom so they have some additional healthy messaging around them at snack time.
Of course when it comes to fighting childhood obesity, I think the most compelling strategy is to get parents active and eating right. Show them how you're making smart choices. Kids learn choices from their parents. When kids see their parents working out, they see that it's an important part of their lifestyle. It might not happen right now, but at some point, that child will "get it" and remember how it's done because they saw mom and dad choosing health. "Hey mom, where's that Shaun T DVD?"
Same goes for eating. Teaching kids healthy food choices is not nearly as compelling as serving them the right portion size and food options. You learn what you eat.
The best of all this is the upside: Kids who are active and eating well have a real chance of avoiding the harsh trends of obesity-linked diseases. And healthy kids make healthy grand kids. It's time for us to help them learn the importance of this lifestyle, by example, and by guiding their choices.
> Interval X Plus (40 min)
> Kenpo Cardio Plus (40 mins)
> Upper Plus (40 mins)
> Total Body Plus (45 mins)
> Abs/Core Plus(20 mins)
"I hear you complaining about your energy, about how your clothes fit, and how you don't like the way your body looks... If you want to change all that, I promise you, you can. And it can generate an income for you too. If you want to get results, I will help you; All you need to do is promise me two things: (1) Get started on something: Sign up, pick a program, and do at least 20 workouts in 30 days. And (2) Pass it on: Ask two people whose health you care about to do the same thing. That's it. If you don't see results in those 30 days, you can quit and get the money back for the product. But I know you will see results, and your life will change. And people will ask you if you're on a diet. And you'll tell them about this. And you will be in business. That's how easy things happen when you make that simple decision: Commit to at least 20 workouts in 30 days. All you need to do right now is stop thinking about it, and make those two promises to me: Get started, and pass it on."
And then show off with some "Spiderman Jumps"
We're still on track for December with these. I am hoping to meet holiday demand, but that timeline could be slipping while we see what the DVD programming timeline looks like (Not in our hands!) Meanwhile, get your body ready!
>>ANNE!!! OMG so i've had these hip hop ab dvd's
sitting around my house (in the box they came in actually) for the LONGEST time and two nights ago i said let's try em.. I LOVE THEM!! i do them twice a day now and am already seeing results! it's so crazy! i wish i had started sooner! anyway thanks for keepin on top of me! Looking forward to hearing from you soon... Jen
>> I love the workout!!!! It is so much fun and time flies by so fast. I have been doing it consecutively for four days and I already feel lighter. Thank you so much for motivating me, I would never have done this without you.
>> “I shall stay in touch. Thank You SO Much! I'm sure thiswill make a huge difference in my life as well. It really makes a difference to have someone to "talk to" as well!”
Now you really get to peek behind the curtain. Click here and see Jason Scheff, lead singer of Chicago and Million Dollar Body Coach as he works on the music for the new p90X+ DVD's, due in December. Kind of cool to see a pro at work, a guy who lost 20 pounds with Power 90, I might add! You can sense from his perspective how intense these routines will be, and how enthusiastic he is about his contribution to make them great.
Here's a couple other moves to keep you wondering whether it will be a smart investment for you or not. The weights are Bowflex SelectTechs, the moves are h-a-r-d.
The Hammer Kick Back:
One-Legged Bridge Dip:
McDade in Washington
"Thanks for being there. Have a great night"
Wendy82 in California
"That was awesome! My fiance finally did it with me, about time, he's 5
days behind, and he's dying. I love it!!!"
pmtdunn in Indiana
"I NOW KNOW WHAT YOGA IS. THIS IS GREAT..."
Emilyr in Kentucky
"Keep Moving!!!!"
hunk2b in Arizona
"Done, now time to relax, have a great evening all!!"
lateboomer in Colorado
"Hang tough, y'all!"
These two previews show how the work is coming along on the five new P90X+ DVD's, due this December. Jason Scheff's music is mixing in very well, and the editing is tight!
Get your Beachbody Pull-Up Bar set-up, because this new one is fun! The "7-Point Pull-Up" from "Upper Body Plus"... Who said pull-ups couldn't be interesting?
A new move that will soon be a favorite, Tony created the "Gladiator" as part of "Kenpo Cardio Plus", a DVD which will take the concept of Kenpo and turns it up a few notches.
You can definitely "feel" the plus in P90X+ in these two sneak peeks. The first move is the Fly Blaster and the second is the Push-Up Crunch. Both were designed to attack multiple body parts at one time, with an extra emphasis on the core.
You're gonna want to try the Push-Up Crunch as soon as you see it. But the look on Traci's face at the end of the Fly Blaster looks like "ouchie". Check 'em out! All 5 new DVD's should be available in December 2007!
Two more peeks at the work in progress on P90X+. The Hindu Pike Push-up, and the L Pull-up!
And while you enjoy the angst of anticipation for the most intense workouts on the planet, relax in the satisfaction of knowing that we finally have additional inventory of Tony's Power Stands!
I've gotten a lot of requests for information about the 5 new P90X+ routines we just shot.
Production was kind enough to send me some clips of the new moves which I'll post over the next few weeks while Jason Scheff (from the band Chicago) finishes the scoring and Mason Bendewald adds the detailed fitness cues.
Perfection takes time. We're looking at December 2007. But these routines are so intense that they will be just what you want to get reinvigorated with the New Year. Add the Bowflex Selectechs to P90X and P90X+ and you've got the most extreme home gym in the neighborhood!
Here's a peek in the meantime. BRING THIS!